Reggie says Wii U’s name isn’t an issue, people know Nintendo has a new system – problem is lack of games
Following the Wii U’s announcement, there’s no denying that there was confusion as to what the system actually was. Some believed it was an add-on to the Wii. Others had no idea it was Nintendo’s next console.
One thought people had was, if Nintendo called the console Wii 2, consumers would get a better understanding of the system. However, Reggie Fils-Aime told Kotaku recently that Wii U’s name isn’t an issue.
“The challenges we’re facing with Wii U are not issues of the name. The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That’s the issue.”
Reggie also says that people do in fact know the Wii U exists. Its problem is simply a lack of strong titles.
“As we sit here today again I would say that’s not the issue. The consumer understands that we have a new system. But the consumer is saying: ‘What am I going to play? And what am I going to play that’s a new and unique and compelling experience vs. what I can do today, whether it’s on the Wii or any other system?’
“And that’s why experiences like Pikmin 3, like Wonderful 101, like Zelda Wind Waker HD, with the off-TV play, experiences like Super Mario 3D World—that’s why it’s critical that we launch those, have consumers experience them in malls across the country, which we’ll be doing. It’s critical that the consumer see for themselves the range and breadth of compelling software for the system.”
