Reggie officially confirms no Ambassador program for Wii U
We have additional confirmation that an Ambassador program won’t be coming to Wii U.
Although a Nintendo customer service representative recently said that there aren’t any plans, that was hardly an official confirmation. However, Nintendo of America president Reggie Fils-Aime shared a few comments with Kotaku explaining why there isn’t anything in the works.
Here’s the full conversation between the two:
Reggie Fils-Aime: The focus on making sure that this holiday, [the Wii U’s] second holiday, is really strong is actually quite consistent with the way that we always thought about our hardware launches. Look at Nintendo 3DS. We lined up Mario Kart 7 and Super Mario 3D Land to make sure that its second holiday was as strong as possible.
Kotaku: Right, but with that one, the precedent set there was that you guys dropped the price by a third, I think under the recognition that the machine wasn’t moving. And then, once that happened, that seemed to really propel it along. But, I mean, the Ambassador program and all that certainly sent a signal to me that Nintendo had miscalculated the appeal of the system at its initial price point. Lowering it seemed to solve it, right? Lowering it dramatically and doing those types of things [worked]. Are you guys doing any sort of Ambassador program for Wii U owners to thank them for coming in early and withstanding some of the [software] drought?
Reggie Fils-Aime: So, we have nothing to announce in terms of an Ambassador Program. And what I would do is reinforce what you just said. The situations are very different not only in terms of the timing, not only in terms of the level of the reduction… it’s a very different situation.
