eShop purchases on Nintendo’s website allow for gifting
Nintendo launched a new feature on its North American website today that allows for the purchase of digital first-party Wii U and 3DS titles. You can choose to have codes delivered via email, or have software automatically downloaded by signing in with a Nintendo Network ID.
Those who opt for the former option can choose to gift their purchase to another Wii U/3DS owner. Check out this excerpt from Nintendo’s official FAQ:
Can I give a game to someone else?
Yes. Once you complete your purchase, we’ll send you an e-mail confirmation with a download code for the game. (For pre-orders, we’ll send you the download code on the day the game is released.) The download code can only be used once, but anyone can redeem it. If the game is a gift for someone else, provide them with the download code so that they can redeem the game on their system.
Be sure to read the full FAQ here if you have additional questions about eShop purchases on Nintendo.com.