Activision debuts Bakugan Battle Brawlers video game to the public at San Diego Comic-Con

World®€TMs Hottest Toy and Animated TV Series Will Be Playable on Wii and Nintendo DS at the Bakugan Booth

SANTA MONICA, CA – July 16, 2009 – Activision Publishing, Inc. (Nasdaq: ATVI), and Corus Entertainment’s Nelvana Enterprises announced today that the world premiere of Bakugan Battle Brawlers™ will be at San Diego Comic-Con. Attendees of the famed convention can get their hands on Bakugan Battle Brawlers on Wii™ and Nintendo DS™ for the first time ever when Comic-Con opens its doors to the public on July 23. Bakugan Battle Brawlers will be located in the Spin Master/Bakugan Booth SDCC #3712.

“Bakugan is one of the most popular and successful new properties to come along in years,” said David Oxford, Activision Publishing. “There are legions of fans, desperate to see how the video game versions of their favorite characters and creatures are being handled. For a phenomenon this huge, only an event the size of Comic-Con is the right place for Bakugan to make its debut.”

“Comic-Con is the perfect venue at which to debut our Bakugan Battle Brawlers video game” said Doug Murphy, President, Nelvana and GM, Corus Kids. “Activision has exceeded our expectations as they bring this hit property to life in a new and engaging way for our ever growing audiences.”

Bakugan™ is based on the story of Dan and his friends whose lives were forever changed when mysterious cards fell from the sky. Creating a game from the cards where powerful creatures known as Bakugan battle, it isn’t long before they discover that their hobby is much more than just a simple pastime. Utilizing special game cards Bakugan battle masters roll spheres onto the cards, which activate and transform into Bakugan “battle brawling” action figures. The toy line, developed by Spin Master Ltd., has won three “Toy of the Year” awards from the Toy Industry Association. Bakugan is also an animated cartoon series airing on Cartoon Network in the United States, TELETOON in Canada and many international broadcasters.

Bakugan Battle Brawlers will be released for Wii™, Nintendo DS™, Xbox 360® video game and entertainment system from Microsoft, and PLAYSTATION®3 and PlayStation®2 computer entertainment systems on October 20, 2009. For more information about Bakugan Battle Brawlers, please visit www.bakugan-videogame.com or follow news about the game on Twitter: @bakuganvidgame.

About Corus Entertainment Inc.

Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

About Spin Master

A multi-category children’s entertainment company since 1994, Spin Master® has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™ and new boys action phenomena Bakugan Battle Brawlers™. Spin Master employs over 600 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and China. For additional information please visit: www.spinmaster.com.

About Now Production

Now Production is a premiere videogame developer founded in 1986 and based in Japan. It has developed games for many major publishers, including Namco, Konami and Activision, working on games such as Katamari Damacy, Dance Dance Revolution and Little League World Series 2008. In recent years, NowPro has started creating original, independent titles and is also involved with developing mobile software and online games.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

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