Pokemon GO becomes fastest mobile game ever to reach $500 million in revenue

Yesterday, Niantic CEO John Hanke confirmed that Pokemon GO has topped 500 million downloads. App Annie now reports that the game has earned over $500 million in worldwide customer spending across iOS and Android. It’s the fastest title to reach that mark, as Candy Crush Saga took over 200 days and Clash of Clans and Puzzle & Dragons took over 400 days. Pokemon GO hit the mark in just over 60 days. Incredibly, it’s on track to reach $1 billion in revenue by the end of 2016.

You can read more about Pokemon GO in App Annie’s report here. The article goes over retention rate a bit, as well as the impact of non-gaming apps.