Nintendo talks keeping Switch “hardware drivers” in the spotlight with DLC and more
A year after launch, Nintendo has a few Switch games that continue to sell. The likes of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, and Super Mario Odyssey still regularly appear on the charts.
Nintendo president Shuntaro Furukawa described these titles during a recent financial results briefing as “hardware drivers”. He added that Nintendo intends to “incorporate add-on content and other factors that will keep these titles in the spotlight, so they will continue to sell alongside the hardware.”
Furukawa’s full words:
“Titles like The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, and Super Mario Odyssey are what we call ‘hardware drivers’ in that consumers are very often interested in buying these titles when making a new hardware purchase. Titles released already in the previous fiscal years remain capable of driving hardware sales. The key is to figure out what makes these titles appealing, and how we can get consumers to understand that appeal. Going forward, we plan to incorporate add-on content and other factors that will keep these titles in the spotlight, so they will continue to sell alongside the hardware.
We take the value of software very seriously. What we want with our evergreen titles is to maintain their values as long as possible without lowering the prices.”
