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Shuntaro Furukawa

After Shuntaro Furukawa was officially named Nintendo’s next president this week, the company’s CSR Report was updated. Included with that was a message from Furukawa himself.

As part of Nintendo’s “Management Policy”, a second note from Furukawa was shared. This one is a bit longer and also officially in English. You can read it in full below.

Shuntaro Furukawa was named Nintendo’s newest president this week. Following the company’s 78th Annual General Meeting of Shareholders, Kyoto Shimbun caught up with the executive to discuss a number of topics.

First, Furukawa commented on the Nintendo’s objectives. He stated, “In order to make smartphone games a pillar of our company’s income, reaching at least 100 billion yen is a must.”

After Shuntaro Furukawa was officially elected as Nintendo’s new president – replacing Tatsumi Kimishima – the company updated its CSR Report. Included in that is a brief message from Furukawa himself.

That message is as follows:

A few months ago, Tatsumi Kimishima announced that he would be stepping down as president of Nintendo. He had also named Shuntaro Furukawa as his successor.

During the company’s 78th Annual General Meeting of Shareholders today, Furukawa was officially named Nintendo’s new president. We have the following comments from both Furukawa and Kimishima:

Hiroshi Yamauchi was Nintendo’s president for over 50 years. During his lengthy tenure, Yamauchi was known for some interesting philosophies, including how “the president of Nintendo needs to be a little unusual.”

One investor brought this point up during Nintendo’s financial results briefing last week. Current president Tatsumi Kimishima was also asked about the criteria he used to select Shuntaro Furukawa as the next president.

Last week, Tatsumi Kimishima announced that he’s stepping down as Nintendo president. Though it was initially surprising, it was somewhat expected. Kimishima was always intended to be more of a temporary replacement for the late Satoru Iwata, who passed away in 2015.

Kimishima spoke more about the decision to step down during the Q&A portion of Nintendo’s financial results briefing last week, stating that his primary role was to guide Switch to a successful launch and change Nintendo’s “directorial structure to speed up decision-making and execution on a variety of projects that members of the management team were considering at the time.” Kimishima said of retiring as president, “With the breadth of projects we are working on, now is the time to transfer power further to new people and to promote a generational shift to bring stronger momentum to Nintendo through these changes.”

Assuming he’s approved in a couple of months from now, Shuntaro Furukawa will be promoted to president of Nintendo. He’ll be taking over for Tatsumi Kimishima, the current president.

At Nintendo’s financial results briefing last week, Furukawa was asked about his goals at the company. He pointed to maintaining Switch’s momentum, expanding mobile efforts, looking at projects like Super Nintendo World and movies, and “how we can lay down new pathways that positively enhance our dedicated video game platform business.”

Today, Japanese publication Nikkei published some new comments from soon-to-be Nintendo president Shuntaro Fukugawa as well as current president Tatsumi Kimishima. The two discussed the company’s mobile ambitions, plans to expand Switch into other regions, and more.

While Nintendo’s consolidated operating profit has increased thanks to Switch, Fukugawa wants to increase performance in other areas as well – with mobile being a specific highlight. The policy under Fukugawa will be to improve the smartphone game business with a title that can generate an explosive hit. Nintendo is looking for smartphone game operations to become a 100 billion yen ($910 million) business.

During the Q&A portion of Nintendo’s financial results briefing, current president Tatsumi Kimishima and upcoming president Shuntaro Furukawa fielded around a dozen questions. There was talk about Kimishima’s retirement, wanting to reach new people with Switch, continued 3DS support, interest in China, and a whole lot more.

Currently, the Q&A transcription is only in Japanese. However, Dualshockers has provided a summary, which we’ve rounded up below. We’ll also bring you more on this when the English translation is live.

Shuntaro Furukawa is taking over for Tatsumi Kimishima as global president of Nintendo in June. At a news conference, Kimishima spoke more about stepping down as well as having Furukawa assuming his previous role.

Kimishima said he made his decision since he “fulfilled almost fully his responsibilities” to turn around Nintendo. He also noted that it was becoming difficult for him to fly around due to his age, and the better-than-expected sales momentum of the Switch sparked the idea to bring in someone else for the president’s position.

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