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Shuntaro Furukawa

2020 was a strong year for Nintendo thanks to high Switch demand and the phenomenal performance of Animal Crossing: New Horizons. It’s been widely reported that the title has shipped over 30 million copies worldwide.

Nikkei recently spoke with Nintendo president Shuntaro Furukawa, and the Japanese publication brought up how games like Animal Crossing help encourage people to stay home more in the current climate. That led Furukawa to note: “As games with long lifespans like Animal Crossing become more accepted, we believe this will have a significant impact on future development.” Additionally mentioned is that Nintendo would like to “provide games that can allow communication between friends and families.”

Furukawa stated:

Speaking with Nikkei, Nintendo president Shuntaro Furukawa was asked about what’s next for Animal Crossing fans.

Furukawa spoke broadly about the company’s viewpoints, and noted that “games must be interesting” given other competition and consumers having only so much free time. Nintendo doesn’t simply want to rest on its laurels, so it wants to continue supporting its well-known franchises while also pursuing “new games and new series.”

Furukawa also brought up hardware and how Nintendo is “constantly thinking about ideas for new consoles”. Although many ideas are difficult to realize, the company invests in resources “in case any of these ideas become feasible in future.”

Our full translation of Furukawa’s comments can be found below.

Nintendo president Shuntaro Furukawa recently sat down with Nikkei to discuss his approach to leading the company through the current Switch era, as well as what influences past presidents like Satoru Iwata and Hiroshi Yamauchi had on him. He acknowledges that Iwata’s style is not something anybody can replicate but noted that even though he’s no longer with the company, Iwata’s influence remains at the company.

For Furukawa’s full comments, you can find Nintendo Everything’s full translation after the jump.

In a recent interview with Nikkei, Nintendo president Shuntaro Furukawa spoke candidly about his approach to running the company, speaking about influences from past presidents, his philosophy on hardware and more. As part of the interview, he also discussed Nintendo’s philosophy behind their IP and how the company views developing their characters.

Nintendo Everything’s full translation of the quote can be found after the jump.

Nikkei recently published a lengthy interview with Nintendo president Shuntaro Furukawa, who spoke about his philosophy on running the company, how they view their IPs, and more.

One of the bigger topics he unpacks is how smartphones have influenced the video game market and what dedicated consoles can bring to the table today. Furukawa feels that while many people are able to enjoy gaming on their phones, advances in technology can still provide interesting concepts to base new dedicated hardware on, like the Switch’s Joy-Con.

Click after the jump for our full translation of the interview excerpt.

For several years now, Next Level Games has essentially been a Nintendo-only developer. The company committed to making titles for the Big N back in 2014. Their partnership goes back to 2005 with Super Mario Strikers, and has worked exclusively on Nintendo projects since Luigi’s Mansion: Dark Moon.

That relationship is about to take another step. Last month, Nintendo announced that it is acquiring Next Level Games. President Shuntaro Furukawa commented on the move in an interview with Nikkei, and also discussed acquisitions in general.

Here’s our translation: 

Japanese publication Nikkei posted a new interview this week with Shuntaro Furukawa, the global president of Nintendo. The two sides ended up discussing Switch’s life cycle as well as console development in general.

According to Furukawa, Nintendo is “always doing technical and market research” when it comes to creating new hardware. He also said “the thing that makes an idea a reality is whether we can offer a new experience or not.”

We’ve gone ahead and prepared a translation of Furukawa’s remarks. If you’re interested in reading what he had to say, continue on below.

Nintendo’s February financial briefing gave a lot of insight into the sales of hardware and software during the past months. However, the official report they released only provided the more technical details of the company’s finances and not what was discussed between investors.

Well now, Nintendo has released a summary of the Q&A conference call that Nintendo president Shuntaro Furukawa had with investors, and it includes more general details of what was discussed.

Investors brought up questions relating to new Switch hardware releasing, the possibility of the Switch passing the Wii’s sales, and the impact of Animal Crossing: New Horizons on hardware sales. They also had questions about the Switch’s appeal in foreign markets (such as China) and how Nintendo will expand the Switch’s player count heading forward. 

There is truly too much to recount in these notes, so the full transcript has been posted below to view.

Animal Crossing: New Horizons is Nintendo’s biggest success of the year. No one could have predicted that it would have sold over 26 million copies in just a few months. Nintendo wants that success to continue, with president Shuntaro Furukawa stating during the company’s financial results conference call that with its first year-end sales season approaching, “we hope even more people will take that opportunity to purchase the game.”

Those that already have Animal Crossing: New Horizons can look forward to more content in the future. Furukawa said Nintendo “will continue to implement in-game events and would like to create a situation where consumers will keep enjoying the game for a long time.”

His full words:

When Pokemon Unite releases, it’ll support full cross-platform play. Switch and smart devices will be fully compatible, allowing all users to connect online together.

While The Pokemon Company is trying out cross-platform play, the feature is not something that Nintendo itself is pursuing at the moment. President Shuntaro Furukawa confirmed there are currently no such plans to integrate the functionality for its titles during the company’s financial results conference call last week.

He said: