Nintendo on huge 2019 Switch sales, 2 million units sold in North America during December, more
This information comes from Nintendo president Shuntaro Furukawa…
Nintendo Switch sales during the holiday season were robust for both hardware and software, and surpassed the results for the same period of the previous fiscal year, which were also good. We estimate that the global sellthrough for the Nintendo Switch family of systems has grown to more than 48 million units, and its install base continues to expand. Nintendo Switch remains on a growth trajectory coming out of its third holiday season, with a solid business foundation in all major markets.
This graph shows the transition in sell-through, from April 2019 onwards, of the Nintendo Switch family of consoles in Japan, compared to the previous fiscal year. Sales of both Nintendo Switch and Nintendo Switch Lite are totaled
together from September 2019 onwards. At the financial briefing for the second quarter, we talked about the significant increase in sell-through that followed the launches of the new Nintendo Switch model and Nintendo Switch Lite. Afterwards, we were able to maintain that momentum into the holiday season, and greatly increase our sales compared to the previous year. Total sales for April through December exceeded the same period in the previous year by 23%.
This is the North American market. Nintendo Switch had record-setting sell-through in the 2018 holiday season, thanks in part to the release of titles popular in the North American market such as Super Smash Bros. Ultimate. As reported by Nintendo of America, the sales volume for the Nintendo Switch family of consoles in the US market during the week of Black Friday in 2019 reached 800,000 units, which set a new weekly sales record for Nintendo Switch. Moreover, monthly sell-through in December surpassed 2 million units. For Nintendo hardware, this is a new record since Wii for sell-through in a single month. Total sales for April through December exceeded the same period in the previous fiscal year by 16%.
These are the figures for the European market. They have consistently exceeded last year’s, right from the start. Although Black Friday originated in the United States, sales in line with Black Friday have become active in Europe in recent years. During the week of Black Friday, sales of the Nintendo Switch family of consoles reached around 600,000 units. Total sales for April through December exceeded the same period in the previous fiscal year by 15%.
