Number of Mii characters in Europe now exceeds the population of France, UK, and Italy

Now almost 214 million Nintendo Mii characters worldwide

7th December 2011 – 2011research from Nintendo of Europe has revealed that the total number of Mii™ characters created by players across Europe on Wii™ now exceeds 73.2million* – more than the populations of France, the United Kingdom and Italy or more than Spain and The Netherlands combined. A Mii is an individual, personalised character created to play games on Wii and more recently on Nintendo 3DS™**

The global Mii population is a staggering 213.8 million meaning that if all the Mii characters were to form a country it would have the fifth largest population in the world and would sit above Brazil, Nigeria and Pakistan. The European Mii population is so large that if it was a country of its own it would be the second largest country in Europe after Germany***. Since its launch in 2006, 89.36 million Wii consoles have been sold across the globe****.

COUNTRY
Mii POPULATION (in Millions)
MALE Mii CHARACTERS
(in Millions)
FEMALE Mii CHARACTERS
(in Millions)
Mii CHARACTERS BY GENDER (%)
GENERAL POPULATION (7-74 age range)
(in Millions)
% OF POPULATION (7-74 age range) WHO HAVE CREATED Mii CHARACTERS

UK 22.1 10.741 11.344 49% male
51% female 51.8 43%
France 15.2 7.643 7.548 50% male
50% female 50.0 30%
Spain 9.6 4.664 4.971 48% male
52% female 39.5 24%
Netherlands 3.4 1.646 1.711 49% male
51% female 14.1 24%
Germany 14.5 8.063 6.483 55% male
45% female 69.7 21%
Italy 8.4 4.434 4.010 53% male
47% female 50.3 17%
TOTAL: 73.3 37.2 36.1 51% male
49% female 275.4

Europe’s Mii population is split almost equally between the genders – 37.2 million male versus 36.1 million female characters. Indeed, in several instances, females are the predominant Mii gender – the UK, Spain and the Netherlands have a greater number of female than male Mii characters, at 51%, 52% and 51% females respectively.

Now, with the recent launch of the automated Mii Maker™ application on Nintendo 3DS, Europe’s Mii population is expected to grow even larger. Mii Maker allows you to create Mii characters even more easily. You simply use the Nintendo 3DS camera to take a picture of yourself or a friend and a new Mii character is automatically created to look just like you. You can also import Mii characters from your Wii using an SD Memory Card. Saving Mii characters to an SD Memory Card from the Nintendo 3DS enables it to be used just like a digital photo would.

Laurent Fischer, Managing Director, Marketing & PR at Nintendo of Europe, comments: “Our research shows that Europeans clearly enjoy playing with their Mii characters. With Mii Maker and StreetPass Mii Plaza features on Nintendo 3DS, more people will be able to enjoy the experience of creating and sharing their own Mii characters.”

For more information about Wii or Nintendo 3DS, visit www.nintendo3ds.co.uk .

Source: Nintendo PR