Atari goes for gold and announces My Horse and Me sequel

NEW YORK, NY – November 14, 2008 – Atari, Inc. one of the world’s most recognized video game publishers, today announced the development of a new and dramatically enhanced iteration of its equestrian title, My Horse & Me, for Wii™ and Nintendo DS™. Scheduled to release in March 2009, My Horse & Me: Riding for Gold, provides horse enthusiasts with one of the most authentic, compelling equine experiences ever seen in a video game.

With the exclusive license from the FEI (International Equestrian Federation), one of the world’s foremost horse sports organization, My Horse & Me: Riding for Gold, features competitions and courses based in actual US and European locations, realistic riding animations and models, extensive training, grooming, and vet activities, as well as custom horse and rider modes. The game also includes beautifully detailed environments and an engrossing storyline that captures the spirit, excitement, and pressure of equine competition.

The only horse game with a multi-player option, My Horse & Me: Riding for Gold capitalizes on the capabilities of Wii by turning the Wii Remote™ and Nunchuk™ into reins and offering extraordinarily precise controls.

“We are very proud to be part of My Horse & Me: Riding for Gold. The game is an achievement in capturing the authenticity of competition and care that is so essential to the welfare of the horse,” said FEI Chief Executive Officer Alex McLin. “Whether you ride or not My Horse & Me is a rewarding and realistic experience for anyone who loves horses.”

Rated “E” for Everyone, My Horse & Me: Riding for Gold will be available at retailers across North America March 10, 2009 for an suggested retail price of $29.99 for Wii and $19.99 for DS.
For more information on Atari and its entire product line-up please visit www.atari.com.

For more information about the FEI please visit www.horsesport.org.