Disney very pleased with Disney Infinity sales thus far
Disney Infinity finally launched last month after being in development for a number of years. While we don’t have exact sales figures, Disney CFO Jay Rasulo said at the 2013 Media, Communications & Entertainment Conference this week that the company is very pleased with the game’s sales thus far.
Disney Infinity released with “huge interest,” Rasulo stated. It may be early, but sales “have been on par” – or maybe even a bit better – than Skylanders.
“I don’t want to be definitive about something that is in its early days, but if you think about a really great product that has come out recently that had some similarities to Infinity, which is Skylanders, Skylanders Giants in particular … our sales have been on par with that even though we launched in August and they do theirs in September or October. We’re on that scale, maybe better.
“All indications are great, but these are very early days.”
Rasulo confirmed that Disney Infinity’s average player is 13 years-old. This is older than Disney anticipated, and there’s even a “certain percent” of users over 20. Most gamers have been picking up Disney Infinity on the PlayStation 3 and Xbox 360.
