Dunaway on the 3DS, moving DSiWare downloads between systems, more
Dunaway on the 3DS…
“We love being on the frontier. 3DS certainly is. I feel like it’s amazing. That’s what we hear most people say when they see it, ‘I can’t believe it looks this good!’. …it’s more than just the way they look, it’s the way it changes the gameplay. The fact that all of these developers would be excited about being part of Nintendo 3DS says a lot about what the potential of this hardware really is. (Alex Neuse of Gaijin Games) he is just over the moon on 3DS, and he can’t wait to do Bit.Trip.Runner ideas in 3D.”
Dunaway on the 3DS movies business model…
“We don’t know what the business model is going to be for delivering movie content, but we want people to see that this device is very capable.”
Dunaway on where the 3DS fits in the market…
“I see it fitting in as an ultimate gaming machine. Having dual screens, one with a touch pad and one that’s designed for optimal viewing, really makes a difference. Having multiple ways of interface from the analog pad to the D-pad to the stylus… Having a camera that will take 3D images that might be able to be utilized in gameplay. This is just designed to be the premier gaming experience. And we’re going to launch with the broadest titles of content that we’ve ever had for a hardware launch, so there will be something for everybody.”
Dunaway on the DS lineup until the 3DS arrives…
“Between now and then we’ve got an amazing lineup of DS software coming so people don’t have to wait for great experiences.”
Dunaway on balancing remakes with new games…
“I think as long as it’s part of the overall mix, there are certainly a lot of people who love these franchises. There will be a lot of new IP.”
Dunaway on Kinect/Move…
“For us, motion is central to everything that we’ve done since the launch of the Wii, and obviously consumers have responded to motion. It’s been a big part of why Wii is now 5 million units ahead of where the PS2 was in this point of its life cycle. We’ve taken [motion control] to the next level with Wii MotionPlus. We understand that you have to have great and innovative technology, but it has to be paired with best-in-class game design. I think Zelda is the absolute definitive proof point. We’ve got a very large install base in the U.S. We’re close to 29 million units of Wii sold. Going into this holiday, a big part of our focus is to introduce all of this Wii owners to an amazing lineup of software. The Wii is an incredible value for $199… [it’s] the kind of value and experiences that only Nintendo can offer. We’ve always said we wanted to have something for everyone, but this year I think we’ve really been able to bring that strategy to life.”
Dunaway on balancing new IP with classic franchises…
“I think that one of our focuses is to take these very beloved characters but to present them in totally new ways. So the experience is still original and unexpected. Kirby is probably one of the best examples of this from this E3…The experience, the look and the feel is unlike anything that’s ever been seen before.”
Dunaway on the Vitality Sensor…
“We’re continuing to work on the Vitality Sensor. As we thought about what we wanted to bring to E3, we realized we had a really packed agenda. We also thought about the atmosphere at E3 which is noisy and adrenaline-filled, and loud and stressful, and it just didn’t seem like the best environment to introduce a product that’s really about relaxing, so we decided we’d think about other venues that would be more appropriate.”
Dunaway on third-party relationships…
“What I point to is two of the announcements we made this week: developers are very excited and supportive of the Wii. Activision bringing back GoldenEye, which for a lot of fans was a huge moment. Epic Mickey, which takes a character that has been around for decades but uses him in a really new way, and uses the Wii remote in a really creative way.”
Dunaway on marketing for Wii…
“We’ve definitely learned that life curves look really different than they have in the past, and that it’s important to not just launch strong, but continue to support. But when you do, these franchises can reach audiences that are brand new.”
Dunaway on continued DS support…
“What’s worked well for us for the past years is having a full lineup of options for consumers… I think this notion of choice will be important even after the launch 3DS.”
Dunaway on bringing DSiWare downloads from one system to another…
“It’s something we recognize is an issue and it’s something we’re talking about and thinking about and we want to make sure [of for] our loyal fans/ Right now we’ll focus on continue to launch really cool DSiWare games … We’ll keep pushing great games, but we hear you on [that] desire.”
Dunaway on Dragon Quest IX…
“We’re putting big marketing effort behind this. We know that there are some incredibly passionate fans of Dragon Quest, so we’ve been reaching out, and working with those fans. We’ll have a full mass media campaign with television and outdoor. We’re going to do various events where people get hands on. We particularly want people to understand how much fun the tag mode is.”
