EA to showcase powerful slate of titles at GamesCom 2010 in Cologne

FIFA, Need for Speed, Medal of Honor and The Sims Among Top Franchises to Reveal Deep Innovation and New Experiences for Consumers

Guildford, UK, August 13, 2010 – Electronic Arts Inc. (NASDAQ:ERTS) today announced plans for gamescom 2010 in Cologne. EA will showcase a powerful slate of titles representing a selection of leading franchises across the company’s Games, Sports and Play Labels. Media and consumers are invited for hands on experience with a whole host of innovative game play that highlights the company’s focus on delivering fewer, better games and building direct to consumer digital offerings.

“Gamescom has grown to become the largest show for interactive entertainment, and offers a unique chance for us to engage directly with consumers, retailers and media at one event,” said Jens Uwe Intat, Senior Vice President and General Manager for EA Publishing in Europe. “Our line up demonstrates the intense focus we have on building quality games with deep innovation for our consumers, and it’s great to see the industry coming together to create such a milestone event in Europe”.

Five EA and EA Partner titles at gamescom have already received early recognition for their outstanding quality. The gamescom 2010 award nominations were announced today and include:

FIFA 11 – Best Console
Star WarsTM: The Old RepublicTM – Best Online and Best of gamescom
Crysis® 2 – Best PC, Best of gamescom
The SimsTM 3 console – Best Mobile title (NDS)
Rock Band® 3 instruments – Best Hardware

EA at gamescom 2010

Tuesday, August 17th, 4:00pm
EA Press Briefing: The Palladium, Schanzenstraße 36, Gebäude 197, 51063 Cologne
A live stream of the press conference will be available at http://live-event.ea.com/gamescom/live/

August 18th-22nd
EA Booth: Hall 6.1 (A074)
Games on show: Crysis 2, DarksporeTM, Dragon AgeTM 2, FIFA 11, FIFA Manager 11, Medal of HonorTM, Need For SpeedTM Hot Pursuit, Rock Band 3, The Sims 3 on console, Star Wars: The Old Republic. For iPodTM: The Sims 3, The SimsTM 3 World Adventures, EA SPORTS FIFA 10, 2010 FIFA World Cup South AfricaTM, and for iPadTM: Need For Speed Shift, Command & ConquerTM Red Alert, SCRABBLE, Mirror’s EdgeTM, Tetris®.

Behind closed door game demonstrations in EA’s Business lounge, Hall 5.1. Open to media only; Bulletstorm, Crysis 2, Darkspore, Dead Space 2, Dragon Age 2, EA SPORTS Active 2, FIFA 11, FIFA Manager 11, EA SPORTSTM MMA, Medal Of Honor, Need for Speed Hot Pursuit, Rock Band 3, The SimsTM Medieval, Star Wars: The Old Republic, Harry Potter and the Deathly HallowsTM – Part 1, The Sims 3 on console. Madden NFL 11 for iPhone as well as MONOPOLY Streets will be available for hands-on play in the EA Business Lounge.