High Voltage not worried about MadWorld sales
“This is something that gets brought up quite a lot, but we’re not concerned at all. Those games, and you can point to a few others as well… I think they’re great games, but they’re mature games. I think there’s a nomenclature that you need to be certain on. Those games are gory and they are aesthetically niche. They’re boutique games. They’re great games and I love them, however I know that they’re not accessible and they’re not the kind of titles that are going to tap into both core and mainstream [audiences]. When I say that we’re core, I mean that we have a level of detail and depth and customisation and variety that core gamers demand. When I say that we’re accessible and that we’re also aiming for the mainstream, that is why we specifically chose the art style we did, and the setting. The theme is very much in the mindset of going for that Hollywood blockbuster feel. I think we’re absolutely different beasts to those other games. I love to be in the company of those great developers and I think they did amazing work. I would never defame anything that they’ve done and I’m happy to support them with my own dollars, however I do think that we have a much better shot at financial success than they did.” – High Voltage chief creative officer Eric Nofsinger
Early on, High Voltage has expressed beliefs that The Conduit could appeal to more than just the hardcore audience. This could be true, especially because of the game’s level of customization, but at the end of the day, The Conduit will mostly be purchased by the core gamers.
