Kimishima on Fire Emblem Heroes’ success, doing very well in the west
This information comes from Nintendo president Tatsumi Kimishima…
We will continue on to Fire Emblem Heroes, released in February of this year. For this title, we listened to the voices of our consumers and provided continual updates. As the result, we are on track to meet our overall business objectives, including our profit objectives. Since this summer, we have been holding large-scale events, adding new characters, adjusting specifications, and running new promotional campaigns, all bringing about another increase in active users.
You might think that the Fire Emblem series is more popular within Japan, but the share of sales overseas for Fire Emblem Heroes is steadily growing. As you can see, the overseas share of total sales has been expanding for the past several months and has exceeded sales in Japan. By the end of the year, we will also add support for Traditional Chinese text, and expand service to five new target countries and regions: Hong Kong, Taiwan, Macao, Thailand, and Singapore.
We will continue services for applications that have already been released, and we will continue releasing new smart device applications on the order of two to three per year.
