Mercedes-Benz says its Mario commercial has exceeded expectations

Back in May, Nintendo announced that Mario Kart 8 would be receiving Mercedes-Benz DLC. The news was accompanied by a commercial featuring a crossover between Mario and the car company.

According to Mercedes-Benz Japan president and chief executive officer Kintaro Ueno, the ad “has exceeded our expectations.” No surprise there, as the video has been viewed over two million times. Mercedes-Benz Japan has also confirmed an increase in visitors to its showrooms and demand for the car.

Ueno said:

“[The commercial] was quite a talking point, bringing a lot of people to the showroom. This is a new market segment for us, but it has exceeded our expectations. I can say that it’s going well.”

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