Mothers and Daughters Show Their Shopping Skills and Walk the Runway at Nintendo’s Style Savvy “Fashion Fest” Event

WHAT:
On Oct. 29, style-minded mothers and daughters will prove their fashion sense and shopping smarts during Nintendo’s Style Savvy™ “Fashion Fest,” a unique launch event for Style Savvy, a new fashion video game for the hand-held Nintendo DS™ and Nintendo DSi™ systems. Co-hosted by Nintendo and JCPenney’s Manhattan store, the event will include a live runway challenge in which mother-daughter teams must use their creativity to select fashionable styles within a set budget. Expect fashion-forward fun as mothers and daughters tell one another what to wear and put their own “smart shopping” skills to the test. Attendees can also enjoy a special appearance by acclaimed designer Charlotte Ronson and mini-consultations by professional stylists, snap memorable pictures at a red carpet photo station, win prizes and be among the first consumers to play Style Savvy in advance of its Nov. 2 release date.

Style Savvy lets players express their individual style and creativity by running a virtual boutique on their portable Nintendo DS or Nintendo DSi systems. Choosing from a variety of styles, designer labels and price points based on the customer’s budget, players keep customers looking fabulous with more than 10,000 clothing items and accessories. Style Savvy also allows users to connect wirelessly to visit each other’s stores or strut their stuff in a multiplayer runway show using Nintendo® Wi-Fi Connection and a broadband Internet connection.

WHO:
Charlotte Ronson, style expert Alison Deyette, moms, daughters, teens, tweens, adults and women of all ages, shoppers and fashion buffs

WHEN:
Thursday, Oct. 29: 5 – 7 p.m.
Participant casting call: 3 – 4:30 p.m.

WHERE:

JCPenney
33rd Street & 6th Avenue
New York, NY 10001

VISUALS:

* Mothers and daughters shopping for one another during a fast-paced Style Savvy styling challenge
* Tweens and their mothers helping one another primp for the Style Savvy runway competition
* Charlotte Ronson; Cynthia Maxwell, JCPenney Divisional Trend Specialist, Women’s Accessories; and Denise Kaigler, Nintendo of America’s vice president of Corporate Affairs judging contestants in a mother-daughter fashion show
* Consumers playing Style Savvy for the first time
* Attendees receiving mini-makeovers from Sephora and styling tips from style expert Alison Deyette
* Interviews will be available with Charlotte Ronson, Nintendo of America, JCPenney, Alison Deyette and mother-daughter contestants