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My Nintendo Gold Points to be discontinued March 25

Posted on February 18, 2025 by in General Nintendo, News

Nintendo have announced that beginning from March 25 this year, users will no longer earn My Nintendo Gold Points.

Gold Points are awarded based on 5% of the amount you pay when purchasing eligible digital content, and can be used to purchase downloadable software and DLC on the eShop. No reason for this discontinuation has been offered, but Nintendo have provided an FAQ, which you can read below:

Thank you very much for your continued support of our products.

On March 25th, 2025, the ability to earn Gold Points will end. Gold Points already earned can still be used on Nintendo eShop to receive a discount, even after this end date.

We sincerely thank you for using the My Nintendo rewards programme, and apologise for any inconvenience.

What does this mean for you?
Earning Gold Points from digital purchases and download codes
From March 25th, 2025, customers will no longer earn Gold Points when making digital purchases from Nintendo eShop and the official Nintendo website, or by redeeming download codes.

Earning Gold Points from pre-orders of digital titles
Pre-orders for digital titles from Nintendo eShop or the official Nintendo website made up to and including March 24th, 2025, will still earn Gold Points regardless of the game’s release date, even if the payment is processed after March 24th. Gold Points earned from such a pre-order will be granted to the customer’s Nintendo Account within 24 hours of a) the payment being processed and b) an email with the subject “Thank you for your Nintendo eShop purchase” being sent to their registered email address.

If the customer cancels such a pre-order before the payment has been processed, or if the payment process doesn’t go through for customer-related reasons (such as insufficient funds or an expired credit card set for payment), Gold Points will not be granted, even if the same title is pre-ordered again or purchased by the customer at a later date.

Please note that pre-orders for digital games placed with My Nintendo Store or external retailers are fulfilled as download codes. As such, and as explained above, these pre-orders will not earn Gold Points from March 25th.

Earning Gold Points from physical Nintendo Switch Game Cards
Gold Points can still be earned by registering physical Game Cards from the HOME Menu of a Nintendo Switch console, as long as the title has been released by March 24th, 2025. If a title is released after that date, Gold Points cannot be earned. The original release date of a title is defined by the information shown on Nintendo eShop. Gold Points can be earned from registering a Game Card for a period of two years from a title’s original release date in Europe and South Africa (and for one year in other countries).

Any previous commitment by Nintendo of Europe SE to grant Gold Points outside of the methods described above will still be fulfilled. Additionally, customers may also be granted Gold Points for exceptional reasons at Nintendo’s discretion, even after March 24th, 2025.

Spending your existing Gold Points
Gold Points are valid for 12 months from the date of being earned, expiring at the end of a calendar month. Gold Points earned by customers up to and including March 24th can be used to get a discount on Nintendo eShop purchases until they expire, even after the distribution of Gold Points has ended.

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