Nintendo Accounts at over 330 million, will be foundation for Nintendo’s lasting relationship with consumers
According to a financial results briefing document, over 330 million Nintendo Accounts have been registered. Nintendo says it has even been able to reach consumers where Switch isn’t sold.
The document also acknowledges how, in the past, “it was not easy to maintain users’ information across platform generations”. But now Nintendo Accounts “will be a foundation upon which Nintendo can maintain a lasting relationship with consumers.”
The full note reads:
Prior to the introduction of Nintendo Account, it was not easy to maintain users’ information across platform generations, including details such as their software purchases and gameplay records. The introduction of Nintendo Account made it possible to tie a user’s history to their personal account. This will be a foundation upon which Nintendo can maintain a lasting relationship with consumers.
As of the end of September, the number of Nintendo Accounts has exceeded 330 million. Even in regions where Nintendo Switch is not sold, our mobile applications have brought the Nintendo Account system to a wide range of users around the world. We will strive to further spread Nintendo Account and grow it into a vital business foundation for Nintendo heading into the future.
