Nintendo believes Switch hardware sales still have room to grow
Switch is no spring chicken anymore as it’s coming up on its sixth anniversary. Simply because of its age, one would expect sales to begin trickling off.
Nintendo president Shuntaru Furukawa did acknowledge that Switch is entering “uncharted territory in the history of our dedicated video game platforms” during the company’s latest financial briefing. However, he still believes there’s room for sales to grow given “both new demand and multiple system demand for the hardware”. Nintendo will be looking to create new demand with new games plus “working further to convey the appeal of existing titles.”
Furukawa’s full words:
“Nintendo Switch is coming up on its seventh year of sales in March, and we see this as uncharted territory in the history of our dedicated video game platforms. Under these circumstances it is hard to imagine that hardware sales will continue to grow at the same pace they have to date. However, there are titles under development for Nintendo Switch, and new titles will continue to be proposed going forward. We are seeing both new demand and multiple system demand for the hardware, so we think there is still room for growth in sales. To that end, we want to maintain a high level of engagement with the hardware and create new demand not only by releasing new titles but also by working further to convey the appeal of existing titles.”
