Nintendo details plans for My Mario products in North America and Europe

The My Mario previously debuted in Japan last year, but Nintendo has now shared its plans for North America and Europe. We have an official launch date of February 19, 2026 at Nintendo New York and Nintendo San Francisco with retail stores taking part starting this spring and expanding throughout the year.

My Mario is comprised of products, games, and experiences targeted at young children and their parents. They can explore, imagine, and play side-by-side with characters like Mario, Luigi, Princess Peach and Yoshi.

The lineup of My Mario products include:

• Two wooden block sets featuring Mario and well-known items from the Super Mario series: a Mario Wood Block Set (3 pcs) and a Mario & Friends Wood Block Set (30 pcs).
• A free Hello, Mario! app for smart devices and Nintendo Switch systems that lets children, parents and caregivers intuitively and playfully interact with Mario, which officially launches Feb. 19 on Apple App Store and Google Play and as a free download on Nintendo Switch (also playable on Nintendo Switch 2) via Nintendo eShop.
• A My Mario stop-motion animation series – called “It’s Me, Mario!” – available now on the My Mario website and on the official Play Nintendo YouTube channel.
• A collection of apparel for infants and toddlers, from onesies to sleepers and outfits for playtime.
• An interactive Hello, Mario! board book by Nintendo and published by Penguin Random House.
• Soft toys that include fun rattles and cuddly Mario plush.
• Tomy Toomies My Mario collection that will power up bathtime with bath toys and water squirters inspired by iconic characters from the Super Mario franchise.

Specific release dates for these products will be shared later. You can check out the stop motion videos here.