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When the Super Mario Cereal originally hit stores, it came with amiibo functionality. The box could be used similar to other amiibo in titles like Super Mario Odyssey.

Interestingly, it seems that a new version of the Super Mario Cereal is starting to find its way into stores without the functionality. The NFC tag is completely gone. You can still eat the cereal, but it looks like the original box is being phased out.


Best Buy is getting into the Mario Day spirit with a new sale. A number of Mario products are on sale today only, including 3DS Virtual Console games, toys, and more. You can find the full lineup here.

Also, Best Buy doesn’t mention it on its “Deal of the Day” page, but a couple of games are on sale. These include Super Mario Odyssey ($48.99) and Paper Mario: Color Splash ($44.99).

Tomorrow is March 10, which is recognized as Mario Day. To celebrate, Google Maps has a little something special in store.

For the next week, Google Maps on iOS and Android will let users switch the blue navigation arrow that marks your car’s position in navigation mode into a special Mario Kart version. You can do so by pressing the yellow question mark button at the bottom of the app. After this, a “Mario Time” message will appear.


Update 3 (3/7): The Super Mario Encyclopedia Limited Edition has been further discounted to $47.99 (40%) off on Amazon. Based on past precedent, this should be the lowest it’ll go. Also, for folks in Canada, this is now $33 (32%) off on Amazon.

Update 2 (3/6): Super Mario Encyclopedia Limited Edition pre-orders are now $13 off on Amazon.. This is also up on Amazon Canada.

Update (3/5): Here’s a first look at the covers:

Original (3/4): The Super Mario Encyclopedia is finally releasing in English later this year. When it does, it’ll be accompanied by a limited edition.

Amazon’s listing says that the limited edition features “an embossed slipcase specially designed to look like the iconic Super Mario Question Mark Block”. Fans will be treated to one of four covers – Super Mushroom, Fire Flower, Super Star, or the 1-Up Mushroom, and each one is “accentuated with shimmering holofoil”. Additionally, the book includes “a ribbon bookmark, printed with the original beanstalk design from Super Mario Bros., and a sky-and-cloud design printed along the pages’ edge.”

You can pre-order the Super Mario Encyclopedia Limited Edition on Amazon here. We have a full description below.

One of the notable discoveries made with the datamine for Animal Crossing: Pocket Camp’s latest update is a Super Mario crossover event. Nintendo has now started to tease this on the game’s official Japanese Twitter account. A short while ago, the image above was sent out.

Nintendo hasn’t said when the event will be starting. However, March 10 – which is Mario Day – would certainly make a lot of sense.


Nintendo caused quite a stir with Mario a few months ago. Back in September, fans noticed that the character’s Japanese bio had been changed slightly.

It updated to the following, suggesting that Mario had stopped working as a plumber:

As part of its latest financial results, Nintendo finally confirmed that a new animated Mario movie is on the way. Illumination is being brought in to work on the project.

During the Q&A section of Nintendo’s latest financial results briefing, Shigeru Miyamoto commented on the movie a bit further. Below are his full comments on the film:

Nintendo has published an official announcement covering the news regarding the upcoming Mario movie. Illumination is working on the project, and Shigeru Miyamoto will be co-producing.

Here’s the full announcement:

This information comes from Nintendo president Tatsumi Kimishima…

As part of utilizing Nintendo IP, we hope to increase visibility of Nintendo characters in the daily lives of our consumers and boost familiarity with the worlds in games made by Nintendo as entertainment. By combining the effects of many such initiatives, we aim to create an engine of competitiveness in the dedicated video game platform business and all of our other businesses.

I will introduce several examples from 2017. The winners of the UTGP T-shirt design competition held in cooperation with Uniqlo were announced, and their designs were sold in Uniqlo stores worldwide.

Kellogg released a breakfast cereal in the US that features Mario on the box. The box contains a new initiative, an amiibo tag with an NFC chip.

Last year we also piloted the release of the main theme songs from game software on music distribution services, ahead of the release of the game software itself.

In addition to these examples, we are engaging in other initiatives to boost opportunities for consumers to interact with Nintendo characters by increasing the number and variety of regional and worldwide collaborations with partner companies. In this way, we will continue seeking to raise the value of Nintendo IP and maximize the potential of our
overall business strategies.

Lastly, we will now introduce a new initiative to effectively use Nintendo IP. We have started development of an animated movie featuring “Super Mario” with Illumination, the movie studio that brought films such as “Despicable Me” and “Minions.” For this project Mr. Chris Meledandri, Founder and CEO of Illumination and Shigeru Miyamoto, Representative Director, Fellow of Nintendo will co-producing the film. The film will be co-financed by Universa Pictures and Nintendo, and distributed theatrically worldwide by Universal Pictures.

Further announcements on details such as release dates will be made at a later date. We look forward to providing further information about the release timing for this movie that we hope everyone will enjoy.

As a part of our effort to expand Nintendo IP beyond video games, we look forward to bringing smiles to people around the world through this movie.


Nintendo has once again uploaded a video in which Mario responds to a fan letter. You can watch the latest episode below.

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