Nintendo on Switch Lite sales, doing well with female users, many purchasing it as a second Switch
This information comes from Nintendo president Shuntaro Furukawa…
We launched Nintendo Switch Lite worldwide as a dedicated handheld version of Nintendo Switch that’s compact and lightweight, making it easy to take on the go. Let me begin with discussing its sales trends.
This chart shows the overall sell-through per week for the entire Nintendo Switch family in Japan, North America, and Europe, starting four weeks prior to launch of Nintendo Switch Lite. The portions in red indicate sell-through for Nintendo Switch Lite.
You can see how Nintendo Switch Lite added to sellthrough of Nintendo Switch, which continued at the same steady pace that it had set this summer. Looking at the state of this initial response, I would say Nintendo Switch Lite generating its own demand, without negatively impacting sales trends for Nintendo Switch. In fact, sales of Nintendo Switch (shown in gray) grew noticeably in the week following the launch of Nintendo Switch Lite. That was the same week as the release of Dragon Quest XI S: Echoes of an Elusive Age – Definitive Edition and the launch of a special Dragon Quest-edition Nintendo Switch in the Japanese market. The Japanese market was also likely affected by last minute demand before the consumption tax increase.
Next, let’s look at what kinds of consumers have been the initial purchasers of Nintendo Switch Lite.
Looking at the initial trends, which are based on our information about consumers who have registered their Nintendo Account on a Nintendo Switch Lite system, we are starting to see a higher percentage of female users among new Nintendo Switch Lite purchasers compared to the status before the launch of Nintendo Switch Lite, across the world. This signals further expansion of the female consumer base.
Furthermore, the pool of consumers purchasing Nintendo Switch Lite during the initial launch period includes not only users purchasing it as their first system, but also a good number of consumers purchasing it as their second system from the Nintendo Switch family.
Among these consumers buying Nintendo Switch Lite as a second system, some are doing so to supplement a single Nintendo Switch console shared among the family, while others are opting to buy Nintendo Switch Lite as a compact, lightweight system to take on the go.
