Nintendo talks Nintendo Accounts and importance for next-gen hardware
Nintendo has regularly talked up the importance of Nintendo Accounts, including this week during its financial results briefing. We heard that the total number of accounts is now at 290 million.
The topic of Nintendo Accounts was again brought up during the Q&A portion of Nintendo’s financial results briefing this week, including how it relates to next-gen hardware. Director / senior managing executive officers Shinya Takahashi and Ko Shiota both weighed in.
Here’s what was shared:
Shinya Takahashi (Director, Senior Managing Executive Officer): “Tools like social media provide us with more opportunities for feedback from consumers and we receive a variety of information. Although we cannot adopt all of the input as they are, we need to always pay attention to how people respond to our games and then think about how we can entertain them as we proceed with development.
We want to develop products that are fun for consumers while also enjoying the development process exploring what kinds of interesting things are possible, including new initiatives for Nintendo Switch Online.”
Ko Shiota (Director, Senior Executive Officer): “In the Nintendo Switch generation, it feels like we have gotten closer to our consumers via Nintendo Account. I think an integrated hardware-software business that captures the spirit of Nintendo will continue to be central to many of the activities that spring from the strategy described in today’s briefing. The most important thing with our dedicated video game platform is to deliver a unique gaming experience. In our development of both hardware and software going forward, we must consider ways to more easily connect our core video game business with the consumer experiences outside of our dedicated video game platform through Nintendo Account.
We are not at a stage where we can talk about the next-generation platform. But we think it is most important to create unique integrated hardware-software products. The activities we leverage through Nintendo Account should be well connected to those products.”
