“Our earnings projection for the year is not based on hardware price cuts, and I don’t think we are going to need them.” – Satoru Iwata, President of Nintendo
With the Wii and DS Lite continuing to perform well in the market, it would not be a wise move on Nintendo to cut prices on their systems at this point. If by some unknown reason the Wii and DS falter, Nintendo could try a number techniques to boost their sales (such as bringing it new colors.)
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