Pokemon announcements teased for the series’ anniversary week
Posted on February 11, 2021 by Brian(@NE_Brian) in General Nintendo, News
Earlier today, it was announced that Pokemon has teamed up with Post Malone for a special virtual music concert on February 27. There’s more to come besides that for the series’ 25th anniversary, however.
In announcing the partnership with Post Malone, it was also teased that fans can look forward to “more announcements that week from across the franchise.” This will all be happening during the same week – meaning the end of the February essentially.
Here’s today’s announcement in full:
Pokémon unveiled plans today for a virtual music concert celebrating its 25th anniversary. The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in a video that can be seen here: https://youtu.be/wtQx4R2M2iw/.
Taking place on Saturday, February 27 – better known as Pokémon Day – the event will be an online party not just for Pokémon fans but for all music fans around the world. It will also serve as the launch activation for the franchise’s yearlong P25 Music program. The Pokémon Company International has teamed up with Universal Music Group to bring this concert and more music surprises to life throughout 2021 as part of P25 Music. P25 Music is a collaboration with some of music’s biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pokémon. Pop icon Katy Perry was announced last month as the program’s premier artist.
“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone.
The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST on February 27. Pokémon will unveil more P25 Music details at the end of the concert, so fans will want to tune in for more upcoming collaboration surprises.
In anticipation of the concert, The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, February 20, The Pokémon Company International will distribute a special password on February 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. In keeping with the music theme for the year, this Pikachu knows the move Sing, which it can’t ordinarily learn. On February 27, fans can tune in to Pokémon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokémon animated series as they prepare for the big Pokémon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise.
Source: Pokemon PR