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The Pokemon Company chief operations officer Takato Utsunomiya has again commented on Pokemon designs and Game Freak specifically.

Utsunomiya recently said in an interview that coming up with new ideas on that front “is an area that Game Freak really excels in.” Another aspect of creativity stems from the fact that younger staff are now becoming a part of the company and are “creating new Pokemon or coming up with new ideas for Pokemon”.

Pokemon younger generation fans

The Pokemon Company chief operations officer Takato Utsunomiya has weighed in on the pressure of keeping the younger generation interested in the franchise.

Part of the reason why Pokemon has been so successful is that kids that originally grew up with the games, anime, trading cards and more are now adults and remain fans today. Getting new fans on board helps maintain that popularity.

Build-A-Bear Mimikyu

Build-A-Bear continues to churn out new Pokemon plushies, and Mimikyu has been added to the collection. Consumers can initially grab it online with the in-store version to follow.

Mimikyu, a Ghost- and Fairy-type, hides under a cloth that resembles Pikachu. The creature first appeared in Pokemon Sun and Moon on 3DS.

Pokemon designs have been made across nine different generations and with over 1,000 creatures, but it sounds like there’s still plenty of room left in the tank when it comes to new ideas.

As part of a group interview at the 2023 Pokemon World Championships, The Pokemon Company COO Takato Utsunomiya was asked about challenges in coming up with new designs. This doesn’t appear to be an issue as new generations of developers will bring about their own ideas. Utsunomiya also doesn’t believe having a lot of Pokemon is a problem and mentioned: “we probably still have a long way we can keep going.”

Pokemon game quality regular releases

According to Takato Utsunomiya, the chief operating officer of The Pokemon Company, conversations are being had about how to keep up the series’ regular releases of games while also maintaining quality.

While Pokemon Scarlet and Pokemon Violet were well received from a gameplay standpoint, things came to a head last year when some fans expressed disappointment from a technical level. Performance and glitches were a problem in particular. Months later, things still aren’t at where some players had wanted.

August 2023 Pokemon Presents live stream

The next Pokemon Presents event is almost here, and we have the official live stream for the August 2023 presentation. Note that thus far it’s only currently available in Japanese, but we’ll swap in the English version if it’s available before the broadcast begins (update: now added below).

Remember that the event, which begins at 6 AM PT / 9 AM ET / 2 PM in the UK / 3 PM in Europe, will be about 35 minutes long. Expect to hear about the upcoming Pokemon Scarlet / Violet DLC among other things – a Mewtwo Tera Raid Battle event should be detailed tomorrow as well.

Here’s where you can watch the event:

Build A Bear Sprigatito

Surprising no one, the Build-A-Bear Pokemon line is continuing on, and a new plushie for Sprigatito has now been revealed.

The Grass-type creature is one of the three starters in Pokemon Scarlet and Pokemon Violet. It has a cat-like appearance with green fur, pointy ears and leaf-like tufts on its neck.

Pokemon financial results profits 2023

The Pokemon Company recently revealed its financial results for the 2022 fiscal year, and it turns out that its streak of record annual profits has been kept in tact.

There was a big bump in 2016 – 2017 thanks to Pokemon GO. The Pokemon Company reported a slight dip the following year, but it’s been all up since. Profit more than doubled in 2021 – 2022, but that number has now only gone up.

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Build-A-Bear Sobble plushie

Build-A-Bear has pulled back the curtain on another Pokemon plush, and revealed today a new one for Sobble.

The creature, which is Water-type, was originally featured in Pokemon Sword and Shield. It has a curly tail, large eyes, and a yellow fin on its head.

Build-A-Bear Growlithe

Build-A-Bear is back with its latest Pokemon plushie, this time for Growlithe.

Fans can make a purchase online now. The Fire-type Pokemon, which has appeared since the first generation of games, has orange and black striped fur, a bushy tail, and fuzzy tufts of fur on its chest and head. It comes with an orange cape, PJ sleeper, and 5-in-1 sound chip.

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