Pokemon Company on the handling of the Pokemon games and Nintendo’s role
In hopes of finding out more about the Pokemon Company, Polygon spoke with director of consumer marketing J.C. Smith and spokesperson Rob Novickas. The two discussed the various aspects that make up Pokemon such as animations, card game, and more.
Here’s what Smith said about the Pokemon games and Nintendo’s involvement:
“The world that [Game Freak] creates in the games are the ones that we express throughout all the other properties. It’s very important to understand what their intents were, their nuances of the game and share that through how we’re marketing the games to ensure that the key points that they think are important are represented for around the world and all the various languages.”
“We obviously are involved in the approvals [and discussions] to augment where we want to augment. We’re working with them (Nintendo) basically all day long. We’re in different offices, we’re different companies, but we’re working with them all day long to make sure everyone is happy, and everyone is up to date with what’s going on with the projects.”
Smith mentioned that with the Pokemon video games, the biggest difference in preparation is partners and there are more moving pieces when it comes to video games. That being said, spreading the games across different regions isn’t too difficult because most video game savvy consumers know what the brand is all about.
