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Pokemon GO estimated to be generating $10 million every day, not hurting other mobile games

Posted on July 29, 2016 by (@NE_Brian) in Mobile, News

Pokemon GO is generating $10 million across iOS and Google Play each day, App Annie reports.

That’s just one tidbit from the market researcher’s latest report. It also goes into detail about other topics, such as how Pokemon GO is impacting other mobile apps. Based on App Annie’s data, Pokemon GO “has not had a sustained and meaningful impact on the daily revenue of other games on iOS and Google Play”, and there have not been “any meaningful declines in daily revenue for top-grossing games”.

App Annie views Pokemon GO as a positive element of expanding the mobile market. Not only has it “introduced and popularized the concept of AR”, but businesses are now starting to learn about the value of AR as in-game Lure Modules to boost foot traffic as well as consumer spend.

You can read up on App Annie’s full piece here.

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