According to FT.com, Pokemon GO has not only exceeded $250 million in global revenue, but is on track to reach $1 billion in sales.
Furthermore, the site reports that one in five Pokemon GO players spends money on the app and over 11 million paying players in the US and UK alone, according to a survey of 50,000 players conducted by pollster YouGov.
YouGov’s study further elaborates on these statistics, stating that 1 million UK residents paid to play Pokemon GO in it’s first month, with the majority of those players paying between 80P and £14.99, rather than the minimum of 79P. 29% and 20% of American and German players respectively tapped into their PokeBanks to spend money on the app, with 9% of German fans – roughly equivalent to 142,000 individuals – spent over €100.
It’s estimated that 13% of the adult population in the US, UK and Germany have downloaded Pokemon GO, with 90% of that number continuing to play for four weeks after the initial download. A third of those players were over the age of 35 and high earners.