Project NEMO was intended to be Hasbro's Nintendo-killer - Nintendo Everything

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Project NEMO was intended to be Hasbro’s Nintendo-killer

Posted on December 2, 2013 by (@NE_Brian) in General Nintendo, News

Way back in the day, Hasbro was working on its own gaming console known as “Project NEMO” – later known as Control-Vision. Ken Melville, who was involved with the hardware, told IGN that the company intended to “create a ‘Nintendo-killer’ that could be sold for under $100.”

Hasbro’s chief executive Stephen Hassenfeld held a ‘Name NEMO’ contest amongst the various staffers at the time. There was one rule, though: the ‘N’ had to stand for ‘Nintendo.’

Night Driver, Missile Command and Space Invaders programmer Rob Fulop – another person involved with Project NEMO – explained to IGN that Hasbro “needed a cool-sounding phrase that NEMO would be the acronym for. People were assigned to generate as many sayings as possible made up of the four letters.” Fulop created the winning entry.

“I am proud to say that I won. My winning entry was ‘Nintendo Ends Mid-October.’”


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