Reggie says “Brazil has huge potential”, not looking to manufacture hardware in the country for now

In a recent interview with Bloomberg, Nintendo of America president Reggie Fils-Aime said “Brazil has huge potential.”

But there are a few problems Nintendo is facing. For one thing, the Big N’s hardware typically goes for over $1,000 in Brazil, a significant price hike that plagues other technology companies as well.

This could be remedied, at least somewhat, if Nintendo were to manufacture some of its hardware directly in Brazil. While Reggie says Nintendo has considered doing so “a number of times”, the country’s manufacturing industry may not be up to the task due to a lack of technical capability. Nintendo has concerns about piracy in Brazil as well.

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