Research firm IHS predicts strong Wii U sales that will taper off after 3 or 4 years
The quotes here are kind of long and boring, so here’s the bullet-point version, with quotes after the break:
– Research firm is “IHS Screen Digest”
– They predict 3.5 million Wii U sales this holiday, outselling Wii
– This is mostly due to Nintendo “evangelists”
– They expect long-term Wii U sales to be about 70% of Wii sales
Hit the break for the specific quotes.
“Pent-up demand from Nintendo evangelists, many of which were introduced to the console market through the success of the Wii, is predicted to drive this explosive start,” – IHS report
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“This time around, Wii U’s pure innovation, coupled with a limited volume of high-quality Nintendo software, will not be enough to drive the ongoing sales momentum we witnessed with the Wii console, especially at a higher price point,”
“Long-term success depends on ongoing consumer engagement delivered through the constant release of high-quality content from both first and third parties, a competitive non-games entertainment proposition and a sound digital and online strategy to go along with such innovation. Nintendo is still some way short of delivering a comprehensive engagement-led value proposition at the launch of the Wii U.” – Piers Harding-Rolls, senior principal analyst
