Watchup CEO on bringing the app to Wii U, thinks the console offers “the best realization of the second screen experience”
Posted on 9 years ago by Brian(@NE_Brian) in News, Wii U eShop | 2 Comments
The Watchup news app made a surprising appearance on the Wii U eShop last week.
Watchup CEO and founder Adriano Farano spoke about the decision to bring the download to Nintendo’s console, telling The Drum:
“Philosophically, the partnership was a natural fit because Watchup’s core mission is to bring the consumption of broadcast news into the modern digital age. Younger audiences, particularly the cord-cutting set, are demanding that their news is personalized and available to them when they want, where they want it. This is exactly what Watchup provides.”
Farano also spoke about why Watchup is a good fit on Wii U. In his response, he pointed out his belief that Nintendo’s console offers the “best realization of the second screen experience”.
“The ability to leverage a second screen led Watchup to come up with the idea of a ‘watch and read’ interface that takes advantage of both screens in a fully functional way. As it turns out, the Wii U platform is probably the best realization of the ‘second screen’ experience because it doesn’t require downloading a second app on your phone or using a separate device. Because it’s the same integrated hardware, it is completely synchronized and seamless. News articles related to the video being watched are automatically populated on the handheld device and can be browsed for added context with the swipe of a finger.”
