Trading update boosts Pokemon GO daily revenue to $2.5 million, up 39%
The recent trading update for Pokemon GO has provided a significant boost to sales. As Sensor Tower notes, players have spent an average of $2.5 million per day since the feature went live on June 19. That’s a 39% increase over the preceding two months’ average.
In the 60 days prior to Pokemon GO’s trading update, the average daily revenue was $1.8 million worldwide. Since then, daily spending has increased by $700,000.
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