Ubisoft “optimistic” about Wii U, always likes to see price drops
Let’s face it: sales of the Wii U simply aren’t up to snuff. There are likely two reasons for that – a lack of games and a high price point.
Ubisoft’s executive director for EMEA territories Alain Corre told EDGE that while the company is “optimistic” about the console, it “always” likes to see systems at a low price point – perhaps hinting that Ubisoft would be interested in seeing Nintendo make a move in this area.
“Always. We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic. I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.”
According to Corre, Ubisoft saw a “productive” Wii U launch. He spoke about how the publisher tends to throw a lot of support towards new consoles when they first hit the market:
“It’s part of the Ubsoft DNA to be first on new technology and to innovate – and also release some games that have created some good momentum that we can use for the future. If we globalise all that we did and consider all of that then what we did on Wii U for launch was productive.”
