US TV advertising: Nintendo was the biggest spender in the games industry in March
The Switch is a massive sales success so far, which can be partially attributed to Nintendo’s continuous and prolific advertising of the system. A particular focus for the company seems to have to been ads on US television. In fact, according to research conducted by VentureBeat, no one in the games industry spent more on US TV ads in March 2017 than Nintendo.
Over 30% of the industry spend on TV ads in March (about $18.3 million) came from Nintendo. They aired 16 spots over 4,100 times and generated 583.5 million TV ad impressions. The biggest ad of the month was the Switch TV spot called “Believer”, which featured music by Imagine Dragons. Nintendo put a particular focus on ads that aired on Nick, Adult Swim, and Comedy Central, as well as during the NCAA basketball tournament, episodes of South Park and Nickelodeon’s 2017 Kids’ Choice Awards.
