Why Nintendo uses the word “new” in game titles often

“New” is often a word that Nintendo uses in game titles. Have you ever wondered by this is so? During the latest Part-Time Gamers podcast, Chris Pranger from Nintendo Treehouse explained its heavy usage.

“In Japanese, ‘new’ is exotic and sounds cool,” he said. “That is the exact reason why ‘new’ is on so many titles.”

Pranger went on to say that, on numerous occasions, they’ve told the developers that “new” doesn’t bring about the same sense excitement as it does in Japan. But these game creators feel that it isn’t an issue so long as the the word isn’t offensive or confusing.

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