Capcom: Resident Evil's primary fanbase is in its 30s and 40s - Nintendo Everything

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Capcom: Resident Evil’s primary fanbase is in its 30s and 40s

Posted on December 26, 2013 by (@NE_Brian) in General Nintendo, News

According to Capcom, Resident Evil’s “main user group” is in its late-30s to 40s. The company stated in a feature on its investor relations site that such a userbase poses a bit of a concern, as they could continue to grow older and older, eventually moving on from video games.

To remedy this, Capcom hopes to appeal to younger gamers. And so the company is collaborating with fashion magazines/brands, plus focusing on marketing/promotional activities for non-gmaers. These include a “Halloween Horror Night” event held in conjunction with Universal Studios Japan and the opening of a Resident Evil café in Shibuya, Tokyo.

Source, Via

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  • D2K

    And people wonder why Capcom is losing money……

    • Oh man. So painful to watch.

    • That can better said for if Capcom does something stupid like announce Resident Evil for PS4/X1 and not Wii U. Each console will pretty much on equal grounds in terms of instal base in 2014.

      • PattonFiend

        Wii U is practically double the install base. They are not the same.

        • I know that which is why I said “similar”, Wii U’s advantage is that it got a year head start. Now that there will be no more delays from Nintendo in 2014, each console’s heavy hitters can go against each other. That will be enough for them to keep their momentum going.

  • eh

    Is it just me or does this sound like “Let’s ignore the audience that cares about our franchises and try to appeal to a younger non-gamer audience with asinine marketing strategies!”
    Its really sad to see Capcom in this state.

    • Jumwa

      That’s exactly what it sounds like.

      It’s these companies greed that prevents them from carrying on steadily. They are never satisfied with what they have, every franchise has to be milked or dissected until it’s pumping the coffers full on a Call of Duty scale. Which means they’re chopped up or mauled to the point where they bomb or cost so much money they can never realistically succeed.

  • PattonFiend

    …Or just make a good game… They have been going downhill since Nemesis though Darkside Chronicles was pretty sweet!

    • Edgarska

      RE4 is widely regarded as not only the best RE game, but one of the best overall.

      • PattonFiend

        …maybe in the Twilight Zone, lol…

        RE4 is where the game started to change.

        It went from puzzle/survival horror goodness to action adventure. In ONE GAME they destroyed everything that was great about RE.

        • Edgarska

          That doesn’t change the fact that it’s in a lot of best games lists, usually in the top 20.