According to Capcom, Resident Evil’s “main user group” is in its late-30s to 40s. The company stated in a feature on its investor relations site that such a userbase poses a bit of a concern, as they could continue to grow older and older, eventually moving on from video games.
To remedy this, Capcom hopes to appeal to younger gamers. And so the company is collaborating with fashion magazines/brands, plus focusing on marketing/promotional activities for non-gmaers. These include a “Halloween Horror Night” event held in conjunction with Universal Studios Japan and the opening of a Resident Evil café in Shibuya, Tokyo.