Iwata’s updated “Message from the President” covers QOL plans

Posted under General Nintendo, News
March 1, 2014 by (@NE_Brian)
satoru_iwata

Nintendo CEO Satoru Iwata has left an updated notice for shareholders and investors on the company’s website. Primarily, the “Message from the President” makes strong mention of the Big N’s QOL plans.

You can find the message in full below.


Since the launch of the Nintendo Entertainment System in 1983, Nintendo has been offering the world unique and original entertainment products under the development concept of hardware and software integration. In the field of home entertainment, the video game industry is one of the few industries established in Japan that spread around the world, and Nintendo has established itself as a well-known brand truly representing video game culture throughout the world.

With the belief that the raison d’etre of entertainment is to put smiles on people’s faces around the world through products and services, what we have focused on for the last decade is our basic strategy of expanding the gaming population by offering products which can be enjoyed by everyone regardless of age, gender or gaming experience. In addition, as the business environment around us has shifted with the times, we have decided to redefine entertainment as something that improves people’s quality of life (“QOL”) in enjoyable ways and expand our business areas. What Nintendo will try to achieve in the next 10 years is a platform business that improves people’s QOL in enjoyable ways.

We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus. We will continue to value the spirit of originality described in our motto “The True Value of Entertainment Lies in Individuality,” and will continue to provide products and services which pleasantly surprise people.

With a platform business that improves people’s QOL in enjoyable ways, we will attempt to establish a new business area apart from our dedicated video game business. We have set “health” as the theme for our first step and we will try to use our strength as an entertainment company to create unique approaches that expand this business. Through our new endeavors with the QOL-improving platform, we strive to further promote our existing strategy of expanding our user base, create an environment in which more people are conscious about their health and in turn expand Nintendo’s overall user base.

After Nintendo started the manufacture and sale of Hanafuda (traditional Japanese playing cards) 125 years ago, it has innovated itself from a playing card company to a toy company, a toy company to an electronic toy company and finally from an electronic toy company to a company developing video game platforms. Nintendo has continued to try new things, and with a history of experiencing many failures and small successes, we managed to pioneer the home video game market. What has remained the same from the past is that we have always tried to create something new from materials and technologies available at that time, to position entertainment as our core business and to improve people’s QOL in enjoyable ways. We will continue to value self-innovation in line with the times and aim for growth.

Nintendo intends to make progress with the support and encouragement of its shareholders and investors.

Source, Via



  • Adrian Brown

    Nintendo always tries new things, it is the most stubborn company I know, and that’s why I love it. Good luck Nintendo in this new challenge!

    • sonicfan1373

      I always found Nintendo very interesting in terms of their stubbornness. You have certain areas where they are highly innovative (namely console UIs and gameplay) and then you have areas where they heavily resist change (media capabilities and online).

      Anyways, I cannot wait to see what they do in 2014 with Wii U and 3DS software, there are certainly things on both that have me excited (especially Wii U stuff). I somewhat enjoyed their Wii U lineup in 2013 (though there was a long drought) and I highly enjoyed everything they put for 3DS in 2013. I am hoping that their QOL absolutely surprises me and others in very positive way, I am interested what a non-wearable, non-console device will look like so they have my attention this year.

  • Vigilante_blade

    If it’s not about more quality games, I’m not interested.

  • RazorRuss

    Nintendo is simply, the best managed company in the world. That’s coming from an investor who has studied and reads what the smartest money makers have known. Nintendo focuses on us, and in return have the financial ability to enter any business they desire. I’ve seen this in the cards for years now ever since the messages “Why not take a break?” started showing up between loading levels on the Wii. Animal crossing takes it further and the characters seek you out to suggest taking a walk and even notes and makes positive suggestions if you are playing for days straight and staying up entire nights.

    Of course, no US advertisement driven website like IGN will report this, and if they even do it will be portrayed as an exit by Nintendo from the gaming industry and further proof in their eyes that now is the time to own an Xbox One or PS4 of course. Let us never forget that billions of dollars are spent by Microsoft and Sony every year and internet marketing is much more than click here videos and text. It is misinformation warfare.

    Bless Nintendo for realizing they bring joy and too can use this strength to help us live better lives. Western Culture is in dire need of your innovation and solutions in this department. Take my money too nintendo! I couldn’t be prouder to support your firm.

    • Adrian Brown

      Clap clap clap…
      Well said, buddy

    • Michael Clanton

      do you really understand what your saying….do you know nintendo balance sheet? your describing nintendo as if they are microsoft. They are a small company, small markey cap, small money in the bank (in relation to ibm,apple,google,microsoft)

      • Pokemon Lover94

        Nintendo has more money than MS.

      • Alessandro Previti

        Ms is a dying giant.
        The install base of MS devices and Ms services are losing ground. They failed to match the competition and catch with the changing world. Investors will have very bad news in few years.

      • sonicfan1373

        Yeah I have seen the balance sheet for both companies (Nintendo and MS, amongst others).

        MS has $78 billion in the bank largely thanks to Windows, Office, Azure. However, their gaming division has turned over a net loss of $3 billion (even Bing and Microsoft’s largely stale devices business [the one that brought you Zune and Kin and is now doing Surface] has been able to override its losses); for their gaming ventures to be successful they need to override that loss first. If MS Gaming division was a company of its own, they would have been bankrupt within the first 5 years. Microsoft’s Gaming Division is riding on the rest of the company and it is Microsoft’s most volatile business; and one day MS will change it or get rid of it all together (especially if their consumer marketshare continues to decline the way it is now).

        IBM is no longer relevant in the consumer space. Google and Apple were once in a worst financial position than Nintendo (especially Apple in the mid-1990s), yet both are now amongst the wealthiest companies in the world. Nintendo is currently debt free, has more money than a giant like Sony (which is doing a lot more than Nintendo, and is a good example of a poorly managed company; and one that, like MS, depended too much on its other divisions holding up its Sony Computer Entertainment business), and is using far less resources that many other companies (signs of good management), and it has cultural IPs that are directly tied to the industry.

        Also, the losses Nintendo has made in the past few years are not anything to be proud of and this situation needs to be turned around; but these combined years of losses are less than what MS and Sony lost on their gaming divisions in a single peek year of losses between 2006-2009.

        • Alessandro Previti

          Nice analysis, thank you.
          I agree with most of what you say; surprisingly most of the people I speak with perceive MS as a eternal Blue Chip.

  • Baka-Juice

    I have and probably always will love Nintendo, as I’ve grown up and continue living my life with their products. I’ll probably be a fan-boy for life. That being said, the problem for me is Nintendo seems to be drifting away from what it needs to be. Implementing health into their games is great, in fact it’s awesome, but it feels like they’re focusing and pushing innovation forth in the wrong direction. I’m a gamer so give me games, I’m not talking about WiiFit and a whole health campaign, I want games and a console that can fully utilize it’s innovation and delivers as such,which then consequently improves my QOL. Ultimately I hope Nintendo doesn’t lose sight of what’s truly important, the games.

  • Tsurugi

    Try new things? Just try to bring more 3rd party games, let the other companies ( specially the Japanese) bring their games to US and EU, uses more eShop for the games that they think that will not sell but bring these games because every game has someone that likes and wants to play!!

  • henrik

    “Nintendo intends to make progress with the support and encouragement of its shareholders and investors.” what about their loyal customers? I guess there aren’t that many anymore

    • Alessandro Previti

      yeah, 3ds is just the most sold console of history. Are you trolling or just misinformed?

      • TalesOfBS

        If i understood what he meant, i guess he is right.

        Right now the Wii U have more games and exclusives, yet a lot of people are buying the PS4/Xbox One mostly because of brand loyalty, they know Sony and Microsoft will at least bring them the games they want. People aren’t buying them just because of Killzone/knack/Ryse/Forza.
        Meanwhile Nintendo is hesitant in giving their long term customers what they want to buy, instead they go waste more resources investing in QOL products.
        Sometimes i think the Wii was the worst thing that could have ever happened to Nintendo. Nintendo tasted the profits of selling low budget casual games and stuff to the casual market, and now they are still focused on that and don’t want let them go, even when it is hurting the company.

        • stealth20k

          He isnt right. X1 and PS4 sales are cratering only after a Month……..

        • henrik

          Yeah I agree about what you said with the Wii and the success with the casual demographic that generally is not interested in games and judging by the sales of Wii Fit U they won’t be coming back.

          • Alessandro Previti

            I have the feeling that Wii U will grow slow but steady, most of the Wii U games are pretty hard, maybe they want to target nostalgic hardcore players? We will know more at gdc I hope.

      • henrik

        The primary owners of the 3ds are children, not long time customers maybe the parents who bought a 3ds for their children are people who grew up with a Nintendo, but it seems they are not interested in Wii U.

    • stealth20k

      What?

  • Jan Compaf

    if you want to save nintendo we need more positive comments about nintendo

  • Nintendo Fan 4 Lif3

    Nintendo never fails.

  • SecretX

    like i keep saying
    Nintendo ftw!

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