New Skylanders is “a game-changer”, details coming in a couple of months

Earlier this month, Activision confirmed that a new Skylanders game will be released later in 2014. The “announcement” didn’t come with any concrete information though, aside from the fact that Toys for Bob is heading up development once again.

John Coyne, senior vice president of consumer marketing at Activision, recently told BT that “everyone’s going to have to wait a couple more months for more details.” He also teased, “I can tell you that it’s pretty exciting – it’s a game-changer”.

Coyne’s comments in full:

Well that’s a tough question, because generally speaking I can’t say! We’re not revealing the new game just yet, because we’re still keeping the innovation under wraps. I can tell you that it’s pretty exciting – it’s a game-changer, it’s being developed by Toys for Bob again. But everyone’s going to have to wait a couple more months for more details.

What I can say about it is we really believe that the key to success both with the Skylanders franchise and in this category in general is innovation. When you look at franchises that endure over time, it’s because they continually innovate – and so it gives something for kids and gamers to keep them excited and keep them guessing and keep them coming back to the franchise. That’s the focus of the Skylanders franchise.