Nintendo UK: “Wii U has had quite a good year so far”
The latest issue of MCV has interviews with Nintendo’s UK marketing boss Shelly Pearce and UK general manager Simon Kemp. During the discussion, Pearce states that the “Wii U has had quite a good year so far”.
Pearce said in the magazine:
“We’ve really seen momentum pick up with Mario Kart 8 back in May. That was when we saw a step change, not just in terms of sales but also people’s attitudes to Wii U. People are starting to consider buying now, which was cemented by our E3 activity. All the software that we showed then gave people confidence that there were lots of games coming that they wanted.”
“One of the key things for us is that people are staring to realise what software there is, what games they can get this Christmas, but importantly a lot of key stuff that is coming next year, too. It is a really strong line-up.”
“We are expecting to see real growth from Wii U this Christmas and we will continue to build on that next year”.
Kemp also said the following:
“We’ve felt a real increase in interest and momentum. Compared to 12 months ago, it does feel noticeably different.”
Pearce mentioned Splatoon, Captain Toad: Treasure Tracker, and The Legend of Zelda as Nintendo’s big titles for 2015.
