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Shelly Pearce

This information comes from Nintendo UK’s director of marketing Shelly Pearce:

“We’re really pleased with how Majora’s Mask 3D and Monster Hunter 4 Ultimate have performed. Monster Hunter 4 Ultimate has significantly outperformed its predecessor and The Legend of Zelda: Majora’s Mask 3D has debuted at the top spot in the individual format chart. We’ve also seen a strong start for the New 3DS and we’re looking forward to building this momentum.”

MCV notes that the launch of New 3DS caused the UK hardware market to rise 57 per cent week-on-week.


Pokemon Omega Ruby and Alpha Sapphire are seeing higher pre-orders than the last entry in the series, X/Y. That’s information comes straight from Nintendo UK, who spoke with MCV in the magazine’s latest issue.

Nintendo UK marketing boss Shelly Pearce said:

“Pre-orders for Pokemon Omega Ruby/Alpha Sapphire are doing really well at the moment. It is pre-ordering more than X and Y, so we are quite optimistic about that one.”

UK general manager Simon Kemp chimed in about Pokemon Omega Ruby/Alpha Sapphire pre-orders as well: “And that is a pattern we’re seeing globally.”

The latest issue of MCV has interviews with Nintendo’s UK marketing boss Shelly Pearce and UK general manager Simon Kemp. During the discussion, Pearce states that the “Wii U has had quite a good year so far”.

Pearce said in the magazine:

“We’ve really seen momentum pick up with Mario Kart 8 back in May. That was when we saw a step change, not just in terms of sales but also people’s attitudes to Wii U. People are starting to consider buying now, which was cemented by our E3 activity. All the software that we showed then gave people confidence that there were lots of games coming that they wanted.”

“One of the key things for us is that people are staring to realise what software there is, what games they can get this Christmas, but importantly a lot of key stuff that is coming next year, too. It is a really strong line-up.”

“We are expecting to see real growth from Wii U this Christmas and we will continue to build on that next year”.

Kemp also said the following:

“We’ve felt a real increase in interest and momentum. Compared to 12 months ago, it does feel noticeably different.”

Pearce mentioned Splatoon, Captain Toad: Treasure Tracker, and The Legend of Zelda as Nintendo’s big titles for 2015.


Super Mario 3D World and The Legend of Zelda: A Link Between Worlds sat very well with critics. The two are among the highest-rated titles of 2013.

While speaking with MCV, Nintendo UK marketing boss Shelly Pearce commented on the critical reception of both titles. Pearce said:

“The latest adventures in two of our most loved franchises, Mario and The Legend of Zelda, have achieved 10/10 review scores in mainstream and specialist media and have been credited as ‘must-have titles’ as well as reasons to purchase hardware. We look forward to hearing more from the fans.”


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