October 2017 NPD: Switch was #1 gaming hardware, SNES Classic Edition #2, Mario Odyssey best-selling game - Nintendo Everything

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October 2017 NPD: Switch was #1 gaming hardware, SNES Classic Edition #2, Mario Odyssey best-selling game

Posted on November 16, 2017 by (@NE_Brian) in General Nintendo, News, Switch

Nintendo has sent out a statement in response to the latest NPD report. Once again, the company has very good news to share.

In October, Switch was the best-selling gaming hardware in the US. It was followed by the Super NES Classic Edition at #2. Nintendo says that, when combined with 3DS, Nintendo systems accounted for two-thirds of all video game hardware sold for the second month in a row. The US gaming industry achieved hardware sales of more than 1 million total units in October for the first time since 2011.

Regarding software, Super Mario Odyssey was the top-selling game despite the fact that it launched at the end of the month. Mario Kart 8 Deluxe and The Legend of Zelda: Breath of the Wild placed at #10 and #11 respectively as individual games.

Source: Nintendo PR

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  • awng782

    This means Nintendo sold at least 667,000 units of hardware this month.

    • And that’s incredible. Only Nintendo can use their legendary IPs in such fresh new innovative ways to make em feel new again

    • Stuart

      Question: Where did you got that number?

      • ben

        two thirds of a million.

      • awng782

        “Nintendo systems accounted for two-thirds of all video game hardware sold for the second month in a row. The US gaming industry achieved hardware sales of more than 1 million total units in October for the first time since 2011.”

        • Stuart

          Oh right,missed that part. Sorry.

    • ben

      666,000 is more likely..

      DOOMED

      • awng782

        666,666 is even more likely 🙂

        Even more DOOMED.

        • gurbeergill

          Yeah, and someone bought 0.666666…. of a console.

          • awng782

            That’s why it’s DOOMed.

    • JJ

      In the USA, which means that since we can infer 3DS and SNES Classic did not account for the majority of that 667,000, Switch surely must have sold at least 1M worldwide in October 2017.

      • Jimmy Boy

        Given SNES was number 2, it’s likely it went:

        Switch
        SNES
        PS4
        3DS
        XBOX

        The PS4 had the most games listed in the top 10 so it likely easily outsold 3DS, but given the SNES is the technicaly newest hardware, and given Switch’s new Mario bundle, it’s not too surprising they’re likely to account for the majority

    • Gregory Weagle

      Which I believe was the number Nintendo already confirmed back in the beginning of November, if I’m not mistaken.

      • awng782

        I don’t think they confirmed that number prior to today.

        • Gregory Weagle

          I thought they sort of did when they announce that the Switch sold over 2.6 million units in the US alone back in the first week of November.

          • awng782

            That’s the Switch’s cumulative LTD sales in the US as of October.

            Nintendo sold 666,000+ units of hardware (Switch, 3DS, SNES Classic) in the US in October alone.

          • Jimmy Boy

            Just to note, those aren’t sales, those are shipped numbers; in the pipeline, it takes time for retailers to put them on shelves and sell.

          • awng782

            All of these numbers are sell-through figures reported by Nintendo via NPD.

            In terms of shipments, Nintendo shipped 3+ million Switches in North America as of September.

    • gurbeergill

      And likely over 1 million consoles world wide.
      I keep regular tabs on the best selling video game items on Amazon for both Canada and the US. The Switch has had atleast two versions in the top 10 consistently over the last two months. Last week, briefly, the XBOne X was above the Switch, but this week, its dropped off of the top 20.

    • pirovash88 .

      I want to know where OP heard that Mario was #1, it’s not, Shadow of War was.

      https://www.dualshockers.com/wp-content/uploads/2017/11/NPD.jpg

      Stop spreading lies.

      • awng782

        Mario Odyssey was the #1 best selling game of October when you don’t include digital sales for any games.

        However, NPD tracks digital sales for all major publishers outside of Nintendo and Bethesda. Shadow of War and AssCreed Origins’ physical + digital sales exceeded Mario Odyssey’s physical sales.

        • pirovash88 .

          Where are you getting this from? Because this article clearly doesn’t state as such.

          It just flat out says Mario Odyssey was #1 in software charts.

          Author needs to post proof or this article is not legitimate.

          Another poster(eagle367) arguing with me below is saying that with digital included(which NPD doesn’t include e-shop sales) Mario is #1. But again, zero proof and you’re stating something different, so which is it?

          • Stuart

            It is not the article saying this. It is NINTENDO stating that Mario was #1. This is an official statement from Nintendo and NPD,it is not a lie,Mario was actually the #1. If you do not believe you could run a search of this news, everyone is saying the same because this comes from an official statement. A few things should be taken in consideration tho:

            1-Yeah,digital. NPD does not track digital for Nintendo games, it could be the #1 if you include digital.

            2-That list counts games by the revenue,not exactly by units sold. Games that got bundles,DLCs or special editions got a boost from that list.

            3-Also there is a possibility that they are counting Mario’s victory into the individual SKUs,since this list add all the versions of the multiplats together.

        • Eagle367

          Yes but when you include digital sales, mario odyssey is still the best selling single SKU i.e not combing ALL platforms

          • awng782

            That is true. Mario Odyssey was the best selling SKU of October 2017 even if you don’t include its digital sales. Nothing else came close.

          • Eagle367

            No it is not stop messing it up. If you include all digital sales then yes and if you don’t include digital sales then yes but if you include digital sales of the rest and not of Odyssey then two skis sell better

          • awng782

            No digital: Mario Odyssey was best seller
            Physical + digital for all games expect Nintendo games: Shadow of War was top seller
            No digital, measured by SKUs: Mario Odyssey was top seller

          • Eagle367

            That is literally what I said.

          • awng782

            Cool. We are in agreement.

          • pirovash88 .

            Lmao just stop.

          • Eagle367

            He is ruining this up and making outlandish claims don’t listen to him

          • awng782

            ???

      • TheRealSpiderman

        uhhh.. you do realize that Shadow of War and Assassin’s Creed are based on 3 platforms right? In terms of individual sales, Mario was the highest selling game.

  • Kyle K. Moore

    The King Returns!

    • DarkVader

      He was never away to be honest! just took a vacation!

      • Beat me to it lol

      • Jefferson Boldrin Cardozo

        Well, to be fair Nintendo has been at the top of the handheld market since the handheld market started xD

        • Jimmy Boy

          Handheld market started in 1979 (first system to use interchangeable cartridges introduced that year), a year before Game & Watch, but it wasn’t really much of a market, and wouldn’t come back until Game Boy.

    • Jimmy Boy

      well, given by the very definition of Switch it’s a handheld with detachable controllers and a dock to play, it shouldn’t be surprising this “home console” as Nintendo and their fanboys call it is outselling a home only home console, because handhelds have higher sales due to multiple units per household, and I already know at least a dozen people who have at least 2 of them.

  • Complete Nintendomaination. Damn the haters must be on suicide watch after finding this out

  • hi v3.0

    Oh my 😮
    Get rekt Assassin’s Creed!

  • Pepperkeet

    Poor sony fanboys on suicide watch with this and battlefront 2 being a complete piece of trash lmao

    • ben

      Good. Sony only got into gaming to make gaming into another Media industry. I feel bad for Sega.

    • Ucouldntbemorewrong

      Are u OK? Did you bump yer head?
      With what? Nintendo taking US Sony taking the World?
      A 3rd party game BF2? are you daft, who cares we just don’t buy it. Just like on PC, XB1, PS4 and Switch…oh wait you don’t even get that option not to buy it. lol
      That being said good to see Switch doing well

      • KnightWonder

        I actually have a PS4. So yeah, some of us do have the choice.

      • AJK

        Sony taking the world? Which world is that? The world where Japan and America aren’t the 2 biggest markets?

        • Kaydon JAK

          Europe

          that has more inhabitants than the US and Japan together

          • ben

            three quarters of Europe are third world countries.

          • Game_God

            Let’s not get carried over, some former USSR/Iron Curtain countries are still struggling, but certainly don’t fall into 3rd world category & they are a minority, EU is 28 countries & yet Switzerland, Norway & Iceland are not members of EU, when you count these you have 31 1st world countries, quite a few of them with the highest standards of living on the planet 😉

          • But are they big gaming countries? I haven’t heard as much.

          • Game_God

            Some are, others less… but I was just reacting to the “three quarters of Europe are third world countries.” line!

          • alex9234

            Poland and the Czech Republic are big gaming countries. They’re home to a few famous game development studios, if I recall.

          • Force

            CD Project Red, the guys from the Witcher series, are based in Poland. Or, at the very least, they originate from there.

          • Didn’t know that, thanks. I could only think of France (and I guess the UK, but they’re just Sony and sports to me, lol).

          • AJK

            Most of Europe are not gaming nations though. Europe is a smaller market for games than America

          • ronin4life

            Switch has been a MAJOR sucess in multiple European nations. It’s on fire in France.

            Not that it matter: USA and Japan are the two largest markets *for games*. By quite a bit. The rest of the world doesn’t mattet as much as those two combined

  • Stuart

    Amazing. I am reaaaaaally curious about how everyone will perform this november,with Black Friday and the Xbox One X. If Switch could just defeat the other again this month,then the sky is the limit from now on.

    • ben

      Nintendo Microsoft 1 2 at a guess.. Sony left sniffing glue thinking about what it had.

  • ben

    Seeya sony don’t forget your goat corporate monster.

    • LOL

    • KnightWonder
      • Ardisan

        Lol why is Sephiroth running like a goof while four teen angst edgy metal band members look at him in awe.

        • I am so sure that’s Kefka’s Dissidia run, but that just makes it even better.

  • Man

    SUCCESS!

  • TDude73

    The Switch is the #1 selling hardware in the United States on October 2017. Nintendo is not only playing with power, but also dominating software and hardware sales in America!

    • ben

      America and Japan and soon all of Asia.

      • JJ

        Just wait for hardware sales to explode once Nintendo gets official recognition in China and to sell the Switch (I believe this will happen in 2018-2019), then you’ll really see domination.

        • Jimmy Boy

          Maybe, but remember, China won’t have the same feels for Mario never having played him before like others outside China have. We’ve had 35 years to enjoy Mario, they’re just starting out.

          • AJK

            Nostalgia isnt the only reason Mario Odyssey is doing so well. Lots of people are playing it as their first ever Mario game and being blown away by how good it is.

      • TDude73

        Ben… you’re no longer on my hate list. Therefore, I have to agree with you.

        • Gamingfan

          No one cares abut your hate list you stupid corporate slave. you recommended people to buy la noire and an sd card for the switch. you are part of the problem.

  • AJK

    ! Wow! I am really impressed. Kimishima seems to be the marketing genius president.

    • Jimmy Boy

      Marketing a device made under Iwata. Iwata merged the handheld and console lines back in 2013 to make the next device be the successor to both Wii U and 3DS, and Kimishima has run with it. Now, if only he’d actually adhere to Iwata’s merged vision and start putting 3DS franchises on Switch everyone would enjoy Iwata’s vision…

  • awng782
    • hi v3.0

      LMAO

      • awng782

        “Capcom f*cking up” memes are life

  • Saxo2712

    Switch’s popularity is interesting. I work in Russia. There have been 3 Nintendo events here–all big where you can play games and get prizes too. I see people playing the switch on the metro here. In one game store near me, before the switch they said they don’t sell Nintendo because it is not popular (I couldn’t pre-order my switch from them). Now they have Nintendo products in their store front! I think the switch would be more popular but the system and games here are too expensive for the average consumer. Russia Steam is stupidly cheap, especially compared to Switch games which can be 80 dollars (Doom and Skyrim).

    • Aline Piroutek

      Man, even Russia has Switch and my country doesn’t.

    • Jimmy Boy

      The portability is why it’s selling. It’s replacing 3DS’s market whether or not Nintendo wants to actually admit it- over 80% of Switch owners play it as a handheld!

      • zelgadis greywords

        no it’s not. There’re an article that states the arround 65-70% of users use it in both modes and the other 30-35% only in one of the modes

  • Interesting PS4 isn’t going well, seems the lack of first party they killing the system more faster than I expected, delays God of War and The Last of Us isn’t good at all, relying on third party often isn’t good an ideals well, also PS4 Pro isn’t offer the same experience as Xbox One X specs. Good for Switch is offer a balanced gaming experience with firsts/second and third party games.

    • R.Z.

      I have the feeling Sony kind of decided to leave 2017 as a “lost” year and wants to strike big in 2018.
      They have some pretty impressive stuff supposedly scheduled for next year.
      I wonder if it will play at all in end year sales and whether Nintendo has the means to react.

      • Certainly they lost profit 2017, some first party games wasn’t the best sellers for the system people could buy a new system, that’s why Switch step with a very solid line up, as well third parties aren’t helping with their micro transactions method that hurst sales as well.

        The strongh line up so far for Sony 2018, The Last of Us 2, GoW, Death Stranding, Days Gone, FFVII, and Ghost of Tsushima.

        Definitely Switch need to come to FE, Metroid 4, Mario Kart 9, Pokémon (very unlikely), Luigi Mansion 3, Pikmin, one of two new IP matures, if I miss soemthing feel free to add it. Switch can have a fair battle with Sony.

        I think 2018 will be even for Sony and Switch, Microsoft they are focus on specs so…I highly doubt about step up in 2018 but who knows.

        • R.Z.

          I think Sony can also count on HH3, MH World (in Japan at least) and RDR2, even though they are not exclusive. Playstations are third party machines first and foremost, and they make sure to pass those as games to play on their consoles via tv spots exclusive content etc.
          On the Nintendo side I’ll believe in MP4 coming soon when I see some footage, personally I’m not expecting it before 2019, even more unlikely than Pokémon imo.
          What I’m expecting is the long overdue Retro Studio mystery game (but I’m becoming sceptical about the studio’s ability to make something big) and Animal Crossing. I’m hoping for maybe some third party exclusives from Namco Bandai and Platinum.
          I don’t believe in MK9 at all, Luigi’s Mansion would surprise me, but I’m thinking Smash bros. and Mario Maker could show up. Maybe a NSMB game too, but that would smell of desperation imo.

    • Force

      It will be interesting to see what World does for the system.

      • I can’t say nothing cause I never played MH franchise, but yeah we will see.

      • Jimmy Boy

        It’s consistently number 2 in Japan behind Switch, outselling 3DS weekly (for the most part, big 3DS releases give it temporary bumps, but generally every week PS4 outsells it).

    • heavenshitman1

      Talking bout 3rd party games. Nintendo, for the first time since Playstation began, has the upper hand. Because playing games portably is proving more valuable than graphics.
      i just bought Doom on Switch. Knowing full well the PC version would rip it to shreds.
      But Switch is the only way I’ll get to play the game.
      I have a child. Misses doesn’t like me playing violent games when ppl are home. Switch can let me play in my own corner, and/or when im at work on breaks

      • Sony has too much confidence on third parties the lasted years but mostly third parties are becoming micro-transactions each day, gamers in the other hand don’t want devs milking their wallets. Sony definitely need step up, but anyways great for you bought Doom and yeah very practical your gaming with your kid or kids. Kudos for that. I think with the direction of Kimishima Nintendo is doing great bring mature third party content.

    • Jimmy Boy

      who said PS4 wasn’t going well? Oh, because a handheld device with a dock, and a limited edition plug-and-play topped the charts? Notice they don’t say 3DS was 3rd, that means PS4 easily was, and if they’re year-over-year doing the same, that’s not having a bad run. They’re also about to sell their 70 millionth PS4, the 3DS which was on the market 2 1/2 years longer than that- and is a handheld which typically have higher sales, still hasn’t reached 70 million itself!

      • Number said it Switch is going well not only in Japan, in America as well top chart. If you see the numbers of Sony PlayStation isn’t going well, Also Sony won’t continue the line of a Vita. I just stated my opinion Sony relying too much in third parties, 2017 first was awful. I know 2018 will be great for Sony The Last of Us 2, GoW, Death Stranding, Days Gone, FFVII, and Ghost of Tsushima. Will be a thought battle for Nintendo.

  • Roto Prime
  • Tlink7

    Amazing

  • Melatelo
  • Carlos

    I like how the haters are nowhere to be seen when there’s good news for Nintendo.

  • Michael C

    Mario was not the best selling game for the month…maybe if you only count individual console…but its a mario game, what do you expect.

    • nemo37

      It was the top selling individual SKU (as in NOT multiplatform), which the article clearly stated.

      Also, I see Mario is your latest target in belittling anything non-Microsoft/Xbox related. First it was Uncharted 4, then Zelda, then Splatoon, now Mario.

      • Eagle367

        But isn’t he praising mario though? Like of course Mario would sell that we’ll. Why is that belittling mario?

        • nemo37

          If you pay attention to his past comments. He seems to insinuate that Mario and Zelda games sell only because of their brand recognition, and these are the only games on Nintendo systems that sell (he has also made claims that Zelda got a free pass from reviewers and that it was a technical mess). For example, he continuously dismisses Splatoon as being a niche franchise despite the first entry selling over 4 million units on Wii U. He has a history of also belittling PS4 games like Uncharted.

          • Jimmy Boy

            Splatoon and Mario Kart 8 were the biggest sellers that Nintendo quickly realized they were system sellers, so they made temporary bundles for them. It worked, it allowed Nintendo to finally make a profit off Wii U- a minor one, but a profit still. So, despite this propaganda you consistently hear, Wii U was in and of itself successful, it’s only when you pit it against Wii that it’s viewed as a “failure” which is ironic because losing 90 million sales from the predecessor like 3DS did (155 million to 65 million), and yet it’s not considered in the same boat despite losing 90 million from the DS!

  • nemo37

    This is impressive and as a portable gamer I am happy the system has done well this far. However, I will remain somewhat skeptical (largely due the price of the system and need for more third-party content) until the system soundly surpasses Wii U and, later, GameCube in lifetime sales (and of course it must do it early in its lifecycle).

    • Eagle367

      It probably will by the end of the next year

      • Jimmy Boy

        hardware yes, software no, and Nintendo makes money off software more so than hardware. Games are how Nintendo makes money. It’s how they all make money, they make them off selling games.

    • Jimmy Boy

      Those two barely turned profits, but they did turn profits. The hardware sales aren’t where Nintendo makes its money, software sales are, and the Switch won’t outgross Wii U software until it sells 100+ million games. THAT will take a while! We’re probably looking at 2019 or so. All these people going on at how well Switch is doing, but even if it has a higher install base than Wii U, until it sells more games than Wii U, it won’t have made more money than Wii U did.

      • awng782

        ????

        The Switch is making significantly more money than the Wii U ever has. It’s not even close.

  • pirovash88 .

    https://www.dualshockers.com/wp-content/uploads/2017/11/NPD.jpg

    Looks like Shadow of War is #1 not Mario.

    Where are you getting these numbers from?

    • Eagle367

      Check again Mario sales don’t include digital eshop ones. Combine those badda bing badda boom best selling title in the room

      • pirovash88 .

        NPD includes digital sales. So you’re wrong.

        Where’s your proof? I posted mine.

        • Eagle367

          You see the two asterisks on mario and some other games. Why do you think they are there? Just look at the article on this very site explaining why this is so and you will see what I am talking about. NPD never includes eshop sales and Bethesda games digital sales for some weird reason. Theta is why wolfenstein also has that double asterisk. I’m amazed you don’t know that if you visit this site regularly or follow NPD regularly

          • pirovash88 .

            Okay, I may have missed that.

            I don’t see that the OP has shown proof that Mario’s digital sales brought it to the #1 spot.

            Where is he getting that data from? Because as I said, other outlets have it at #3 unless this author somehow has access to more info than other journalists.

            If that’s the case, show the proof of digital numbers.

          • Eagle367

            The article that talks about the sales of the top ten, not this one.The op got these from Ninty themselves. It says “Source: Nintendo PR” there you go

          • pirovash88 .

            So a fan site writes “Nintendo pr” as source and you just assume it’s legitimate.

            Lol, alright. Because I’m sure other credible sites like dualshockers couldn’t also get these details right?

            Post the digital #’s OP.

          • AJK

            It’s because npd rates based on dollar sales rather than unit sales and Nintendo digital sales are not included for some reason in charts. Same happens here in the UK.

          • awng782
          • pirovash88 .

            http://www.gamesindustry.biz/articles/2017-11-16-mario-cant-prevent-us-game-sales-from-falling-11-percent-in-october

            A lot of credible outlets do not have Mario at #1.

            Wish Nintendo would release those #’s.

          • awng782

            NPD also tracks digital sales for non-Nintendo/Bethesda games. NPD is also ranked by revenue, not unit sales

            Nintendo’s PR references physical unit sales only for all publishers.

          • Frank Beans

            “Nintendo Pr” with no link it proof of nothing. No site has the words from Nintendo. This site probably just misunderstood their source (which again they provided no proof of).

    • Hi Pirovash you would like join our discord dedicate about Nintendo, we debate and discuss on chat daily, If you are interested in the future to join us the link is on my bio. Good day!!

  • QUIMICOMORTAL

    Well, I’m far from being a Nintendo fan but I have to admit they nailed it with the portable aspect of the switch and great exclusives.

    • Jimmy Boy

      that’s why it’s selling so well, they’re getting people who only play on portables, or those who want to play these same games on the go. Plus, portables outsell home consoles simply for the fact households own more than one portable, but usually one console- some have more than one, while others may have a dozen portables, but generally, households have more than one portable with only one console. It’s why Nintendo merged their divisions back in 2013- Iwata saw the future, and the future was mobile/Switch. Now, if Kimishima would realize that’s Iwata’s vision, and actually phase out 3DS like Iwata wanted, and bring those franchises over, he’d REALLY clean up!!!

  • Sinton

    Impressive numbers by Nintendo, but too much salt in the comments for my taste. Let’s not forget that Sony has been killing it this year on the games front (NieR: Automata, Horizon Zero Dawn, Persona 5 etc.), and the sales of their now four year old console have been solid.

    That being said, it’s good to see Nintendo gaining some momentum. Let’s hope they can keep it up in 2018!

    • Jimmy Boy

      Sony’s actually doing quite well, just these short-term bumps are bringing out fanboys. I’m a Nintendo fan, but far from a fanboy. I’ve watched their stock, and also see the propaganda spread about Wii U, which is completely false- it’s all opinion based. What’s funny is how people call it a “failure”, because it lost money, but they purposely overlook this article, and others like it, refusing to believe fact over their opinion:

      http://www.dailygadgetry.com/wii-u-finally-profitable-nintendo/4637

      • Sinton

        To be fair, compared to how much Nintendo earned on Wii, DS and 3DS, the Wii U was a failure. Switch sales indicate that it didn’t cause too much harm, though (going down the Atari or Sega route).

  • Gamingfan

    Us real gamers are too busy boycotting battlefront 2 and pay to play online to care about sales lol.

  • Well deserved baby! Mario is FANTASTIC!!!!

  • fatimah

    metal slug >>>>> SKYMOVIE111.BLOGSPOT.COM