Pokemon Centers in Japan giving out Pokemon X/Y pre-order bonuses
Numerous Japanese pre-orders are centered around offers at the Pokemon Center.
Regular reservations for Pokemon X come with an exclusive clear file folders, including one with an image of Xerneas as well as a mini-Xerneas figure. The same bonuses are included with Pokemon Y pre-orders, but with different artwork and Yveltal figure.
Both games can be pre-ordered for extra items: a CD with three tracks and an exclusive Pokemon X/Y A4-sized “World Art” book, which contains lots of exclusive features and artwork, including a cover image specifically designed by Game Freak.