Reggie on admiration from Nintendo fans, Switch's early success - Nintendo Everything

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Reggie on admiration from Nintendo fans, Switch’s early success

Posted on June 18, 2017 by (@NE_Brian) in General Nintendo, News, Switch

Nintendo of America president Reggie Fils-Aime has a great deal of admiration within the Nintendo community. Between his initial appearance when he joined the company in 2004 to his famous “My body is ready” quote, fans have really become attached to him.

CBC recently asked Reggie about what it’s like having his fans and becoming a meme in a way. Regarding this, he noted:

“I was a fan and a player before I was an executive with the company. I grew up playing the Super Nintendo. My favourite game is The Legend of Zelda: Link to the Past. And for me, it was serendipity.

I think what our fans see is someone who loves the content, who loves the company. I’m passionate about what I do. I’m fortunate that some very creative things come out of my mouth, and then the fan base just takes it and runs with it. It’s been a fantastic journey, now coming up on almost 14 years.”

In the same interview, Reggie weighed in Switch’s early success. Here’s what he had to say about that:

“We wanted to make sure that the consumer proposition was clear and easy to understand — console gaming that you could take with you anywhere and play with anyone. And consumers loved the concept.”


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  • Fore

    It’s a good concept, but a hard sell to third-parties so it seems. Start throwing some cash at them, Nintendo, Capcom has proven that’s all it takes.

    • Vive

      I feel it’s still too early to say that:

      – First of all, we should all remember where Nintendo was coming from. Wii U was such a failure and it was completely ignored by the third parties apparently because of the hardware challenges for such a low selling product. So the “wait and see” approach with the Switch from pretty much all the third parties was clear right from the start.

      – Then, you can’t destroy all the skepticism just with a great launch: i’m sure most of these developers don’t care of the Switch, but when that system will surpass the 10-15 mln units, they have to because the installed base is so huge to miss the opportunity (and then we’ll see these same people telling us how much they love Nintendo)

      – There wasn’t enough time for the third parties to see Switch’s success, approach Nintendo and develop big triple A games for the Switch for this E3. I’m sure there will be more announcements in future Nintendo Directs.

      Though we should say though that Ubisoft has developed something concrete for the Switch: an exclusive game using the Mario franchise and Starlink Battle of Atlas which looks interesting (not cheap stuffs like a port of a 6 years old game with the zelda costume as a bonus content)

      • cmon the rabbids game is not really third party
        it’s a mario game
        it’s about as third party as mario sports mix

        wiiu had loads of third party support at launch

        • Vive

          At launch yes, but it was thanks to the success of the Wii.

          Ubisoft has always developed some sort of exclusive for the Nintendo Switch. For the Wii U they brought ZombiU, Rabbids Land and Rayman Legends.

          • Princess_Eevee9

            I see we don’t know own what exclusive means. As only 1 of the 3 actually fit the bill.

          • Vive

            ZombiU came on other platforms a year later, but it was supposed to be an exclusive.

            I thoughtRayman Legends was a timed exclusive too.

  • my god can this guy get any more lame

    even when he’s talking about himself it sounds like PR

    • Velen (Not WoW)

      That goes hand in hand sometimes when you’re literally the face of the English ranch of a giant like Nintendo.

      • he’s the head of the north american branch

        • Evan Gustavson

          Technically, doesn’t Nintendo have the same HQ for both Europe and NA?
          Oh wait, I’m thinking of the Pokemon Company, i think

  • Tlink7

    I hope Reggie stays for a few more years C:

    • Vive

      Yes and no.

      He’s great but i miss the old Reggie who had the courage to joke on Sony and Microsoft. Now he’s repeating the same BS from the Wii era:

      “we make people smile”

      “our console is for families, not just core gamers but also kids and grandparents”

      When if you look at the Switch marketing campaign and what the system offer (not so many kids games, no multimedia apps,…), it is no longer the case.

      • Tlink7

        True, but Nintendo isn’t directly squaring off with MS and Sony anymore. Of course the companies are still rivals, but it isn’t ”power vs power” like it used to be. Nintendo is relying on the switching gimmick and their games. That’s why Reggie isn’t as aggressive as he used to be, I’d say

  • FutureFox

    The “don’t be a john” utterance with Geoff Keighley was I think an attempt at starting another meme. Let’s see what happens.

    • ≈ KobobKC ≈ ᔦꙬᔨ

      That’s a several year old meme.

  • masterjedi

    I love Reggie for the exact reasons he stated; the guy just feels like a Nintendo fan and I think his passion for the company and the product shines through. A lot of people call him a PR machine but I scoff at that. Find me another CEO who doesn’t actually toe the company line. Better yet I look at it this way, Reggie is synonymous with Nintendo. Even non-Nintendo fans think of Reggie, Miyamoto and Iwata (RIP) when they think of Nintendo and that’s because these guys always put themselves out there. They’re playing the games just like we are. Reggie knows things about the games that a person wouldn’t know unless they’d actually played or watched someone play extensively. That’s why I like about Reggie and I think that’s what Nintendo fans like about him; he seems like the result of a fan getting to be the boss instead of a corporate suit who knows nothing about gaming being the boss.

  • Symbol de Au

    “I’m fortunate that some very creative things come out of my mouth,”

    Stealth bragging.

    • Evan Gustavson

      The way he worded it, It sounds like he just threw some potential memes at an audience in hopes one caught on.

  • nekoknight

    “My puppet body is ready!”

  • Kaine Morrison

    No admiration here.
    Reggie needs to go!
    Just be a PR guy, not President of NoA!

    • Khaaaaan!!!

      Well said!

  • Justin McQuillen

    Reggie for pres 2020

  • Gamingfan

    What about the people that dont like the concept? Take the portability out and it would cost $100 less and if you want the pro controller you have to shell out another $100. If you dont give people the option to have either a console or handheld its a f’ing terrible idea.

    • Fredy Rodriguez Ortega

      you can use tape to attach the switch forever to the dock then sell yours joycons and buy a Pro controller

  • Fandangle

    I feel like Reggie is getting tired, not the man himself but his image. Everything that comes out of his mouth sounds like glorified marketing mumbo jumbo, he doesn’t really do anything anymore and what he is in charge of is honestly the worst branch of nintendo.

    I genuinely don’t get why he’s so loved.