Scott Moffitt says there will be more Wii U units available at launch than Wii had
Posted on November 12, 2012 by Austin(@NE_Austin) in News, Wii U
Nintendo of America Executive Vice President of Sales and Marketing (quite the title!) Scott Moffitt talked a LOT about the Wii U recently, and he says that there should be more Wii U consoles on store shelves day one than the Wii had on its respective launch.
“We have said that we’ll have more Wii U units on store shelves in week one than we did for Wii in 2006.” he said, also noting that they’ll have shipments coming into stores “much more frequently” than for Wii.
“Having said that, though,” he continued, “we’re guessing there could be shortages. It won’t be there every day. Shipments coming in each week could sell very quickly.”
Scott also admitted that Nintendo didn’t know the Wii U was going to be so popular, but choosing not to run ads until late in the game due to this “wasn’t really part of the plan”.
“We buy through an up-front process like a lot of big advertisers, so we committed to these media buys long before we knew that we were going to have a sold-out situation to pre-sales. We hoped we would be sold out, that pre-sales would be brisk. But we didn’t have the luxury of waiting to see that to know what our major plans would be.”
