Switch sales slower in the UK than other markets; ahead of Xbox One for 2017, behind PS4 - Nintendo Everything

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Switch sales slower in the UK than other markets; ahead of Xbox One for 2017, behind PS4

Posted on September 12, 2017 by (@NE_Brian) in News, Switch

Switch is doing well in almost every part of the world. But according to GamesIndustry publisher and former MCV editor Christopher Dring, sales are slower in the UK compared to other markets.

Dring did add that Switch sales this year are currently ahead of the Xbox One. The system is “well behind” the PlayStation 4, however.

It might not be wise to stress over this information. After all, we don’t have concrete sales data for the UK at the moment.


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  • Exy

    All the more reason for Capcom to not bring the Okami HD remaster to Switch, because it isn’t #1 by a big margin all over the world. THE EVALUATION SHALL CONTINUE.

    • NintendoPSXTheSecond

      I feel like Capcom has different directors and CEO’s that rotate and sometimes games that should come to Switch land in the directors hands who doesn’t care for Nintendo lol.

      • Busterblade

        So much for using business sense, hah.

        I hope Switch owners develop a grudge for Capcom and that only their sales really suffer on the platform. At this point, it’s case of reap what you sow, and they’ve been sowing a lot of discontent.

        • Exy

          So that Capcom will never develop for Nintendo again, right?

          • Busterblade

            They’re not exactly doing it now, are they? It’s a case of give and take, and they’ve taken quite a bit of sales for “tests” and giving nothing back in support. Is that a good understanding with one’s base? Is this what you call “Support” Exy?

          • Exy


    • Busterblade


      What is going on in Capcom’s head for them to ignore this? Do they want Switch users to pay them extra for the novelty of getting their games? What the F does Capcom want from people? That’s what I’d like to know.

  • Huh. That’s shocking that Switch is ahead of XBO. But uplifting! I’m not surprised that it’s well behind PS4, as UK sounds like an anti-Nintendo region, but that makes the success of the Switch even better~.

  • GoldenTriforce

    The UK has never really been a market for Nintendo, since they failed to get a good hold in the market during the 80s and 90s. The Switch seems to be doing much better elsewhere in Europe though.

    • Busterblade

      Sold out again at my usual retailer, after being in stock for a while. Never seen this happen before with a Nintendo machine tbh.

      • GoldenTriforce

        It also may very well be that the UK is not a priority and more shipments are going to Japan and America

        • Busterblade

          Quite possibly. Europe as a whole is quite large, but on a per country basis, it differs wildly.

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    • Tlink7

      I don’t think the problem goes as far back as the 80s and 90s. Nintendo did quite well in the UK in the GBA+GC and DS+Wii era. The Wii U just got destroyed by the PS4 there, so Nintendo has a lot of catch up to do


    OH! So shocking! Lmfao, the UK has always been Nintendo’s weakest market since the SNES.

    • Tlink7

      Pretty sure it has always been NA>Europe>Japan. Europe has quite a bit more people than Japan

  • Roto Prime

    Fifa will fix this ^.~

  • ben

    The UK is a country where the Sega master system was more successful than the NES. That is all that needs to be said really.

  • ronin4life

    UK has always hated Nintendo, which is why Nintendo has been trying so hard to court that market over all others these last ~8 years.

    • ben

      Nintendo has never been a success in the UK. Even when the DS was the hottest gaming device in the world it didn’t get anywhere near the shelf space it deserved in the UK.

    • R.Z.

      And yet they are the only ones with a good official online store in Europe.
      I’m jealous.

    • PachterStation

      Stupid pricing, lack of stock, that’s only the start.

  • awng782

    What is more telling is that the XBO cant even outsell the supply-constrained Switch in Nintendo’s weakest major market (which happens to be Microsoft’s 2nd biggest market).

  • Tjnswitch

    I’m sure id be a seller if the folks could actually get one, say like in Whales for example….it’s either you have the money or you dont theres no in between.

    • R.Z.

      Jonah and Geppetto want a Switch !

  • bugman83

    UK has always been playstation territory.

  • Jacob Groves

    UK is most dirty people with Nintendo haters for that. I am UK but I am one of true gamers who enjoy gaming and it’s systems matter if PS4 or Switch or other Sony and Nintendo systems. I love games that is all matter. I hope Super Mario Odyssey and other upcoming Switch awake Nintendo UK haters. 🙂

    • dbizal

      You can’t have been born here with a sentence like that…

      Don’t tar us all with the same brush.

  • Tlink7

    …well this IS the UK xD I’m glad the thing is selling at all over there

  • Carlos

    I have the same taste in music, shows and other entertainment as most of the U.K. population, but video games is where we differ substantially.

  • Mar

    For the UK just four letters are the answer: FIFA, and where people decide it’s best to play it.

    • PachterStation

      Most people around the world play FIFA on PS and Xbox. Somehow, I can’t see FIFA hitting big numbers on the Switch. I’ve heard that here’s a number of versions, but I’m not sure if the full version as we’ll call it will be available on the Switch. Ultimately, I can’t see any EA hitting big numbers on the Switch, which has been the case with all of Nintendo’s consoles.

      • Mar

        People never had a portable system they can play a legit game of FIFA on before. I think it will catch on, big time; a watershed moment of sort, for social, on the go, FIFA tournaments; think, cafes, bars, lunch breaks … just a hunch.

    • dbizal

      I’d much prefer PES to Fifa…

  • PachterStation

    The Switch sells out simply because Nintendo knocks out a few a month. After the Super Nintendo, Nintendo consoles died in the UK, apart from Nintendo’s handhelds. But is the Switch replacing the 3DS or the Wii U? In my eyes, the Switch is replacing the 3DS, not the Wii U. If the Switch starts to hit 3DS numbers, that’s justified. Comparing Switch sales against Wii U sales is a none starter. But even before the Switch launched, you could almost predict what Nintendo was going to release, more so third-party releases. I’m not sure about Switch worldwide sales within the next 2 or 3 years, but looking at the 3DS user base, the potential is there. Nintendo clocked up just over 100 million sales with the Wii, not a chance will the Switch hit those numbers. I still say Nintendo’s biggest hurdle is other consoles out there, more so with a looming price war. A Switch for £280, add a game and all the other bit, you’re hitting PS4 Pro and Xbox One X prices.

  • Matt

    Nintendo’s has always been No2 in the UK for the most part except in the SNES and N64 days when Nintendo dominated the UK and could easy do it again but for the last 10 years Playstation has been No1,Xbox is getting less popular in the UK since Switch released…

  • Gamingfan

    Its still $470 in australia and then if you want a pro controller its another $100. Nintendo is being stupid with the pricing. $570 and not even a game included, they’re kidding themselves.

    • PachterStation

      Totally agree. And the rumour about some future Switch games needing memory cards, that’s another hole in your pocket. Lack of high capacity memory cards and more so the price is far from ideal. Seems Nintendo are still scared of hard drives.

  • Christian Armstrong

    Well the really poor advertising for the switch in the UK doesn’t help. All they show in the ads is a family in a garden playing a party game that looks like wario ware on the original Wii. It just seems that they don’t seem to know who they are aiming it for, dunno if this is the same in other countries

  • ω-forces

    doing my part in the UK by not buying this bendy tablet

    • TheWeasel

      Glad to see even Sony fans still come to Nintendo sites to read the good news, ha!