The Pokemon Company generated $2 billion retail sales in 2014
The Pokemon Company has announced its 2014 brand licensing results through License! Global. In terms of retail sales, they were able to generate $2 billion of licensed products worldwide. Along with the Pokemon video games, other elements such as the anime and trading card game are included in that amount.
An excerpt from License! Global’s report reads:
Pokémon features a wide array of offerings from video games, the Pokémon trading card game, animation and wide variety of licensed lifestyle products, making it one of the most diverse and beloved entertainment franchises in the world. Highly anticipated Pokémon Omega Ruby and Pokémon Alpha Sapphire launched in November and, with only six weeks of sales, became the best-selling set of video games in 2014, adding to the more than 270 million Pokémon video games sold to-date.
With more than 21.5 billion Pokémon TCG cards shipped globally and nearly 800 episodes currently in its animation library, Pokémon is a long-standing market leader and enjoyed an incredibly strong year at retail in 2014.
