Skylanders franchise collects $500 million in US sales

Activision’s Skylanders franchise has raked in over $500 million in US retail sales, including accessory packs and figures. The milestone was reached faster than any other kids’ gaming property. More than $195 million was collected through Skylanders Giants sales.

Skylanders Giants and Skylanders Spyro’s Adventure figures outsold some of the top action figure lines in the toy category in the US such as Beyblades, WWE, and Star Wars. Last year, Skylanders Giants surpassed domestic box office sales for top holiday kids movies including “Wreck-It Ralph” and “Rise of the Guardians”.

Source: Activision PR